跨境电商网站的站内推广

1、站外推广会不会成为跨境电商的下一个引爆点

跨境电商可以分为第三方平台与独立站，独立站电商平台确实很受创业者追捧，跨境电商的下一个引爆点更突出在以M2C模式引导的供应链电商。

2、做跨境电商，SEO的推广当中，如何使用问答站点建立链接？

了解最受欢迎的问答站点进行链连接构建的好处，以及三种与问答站点建立更好链接的方法。

SEO专家对于将链接添加到问答网站是否有效的链连接构建策略存在不同意见。不过，这取决于您如何访问问答网站，以及您在多大程度上依赖这些论坛来吸引访问量。

事实上，人们现在通常使用长尾查询来进行搜索，并且在提问而不是通过通用关键词进行搜索。提出特定问题通常会在SERP上获得更准确和相关的结果。

这是Q&A网站或论坛进入的地方。

问答站点是人们发现各种主题的新信息时广泛使用的平台。它们的作用就像搜索引擎一样，在查询中展示结果，但是结果可以来自论坛的任何回答。

使用问答网站的4大好处：

1、多样化您的链连接资料

2、吸引流量到您的站点

3、建立信誉与信任

4、改善SEO

与问答站点建立更好链（连）接的3种方法

1、扩展关键字研究

使用关键字研究工具是增加内容在SERP上排名的机会的绝佳方法。将问答网站添加到关键字研究工具箱中，可以帮助您通过更具体的关键词组吸引受众。

例如，当您在Google上搜索“cortado vs flat white”,然后再Quora中搜索时，出现的关键字和短语之间的区别：

使用这些额外的关键短语，您可以更有效地参与“问答”网站，并提供指向您自己内容的更多相关链接。

使用这些额外的关键短语，您可以更有效地参与“问答”网站，并提供指向您自己内容的更多相关链接。

2、制定内容策略

将来自于品牌关键词组相关的问答网站的热门搜索用作整体内容策略的一部分。您可以将Q&A网站用于内容策略，就像将其用于关键字研究一样。根据搜索结果制定内容日历，然后生成新内容，以回答在问答网站上发现的特定问题。然后，返回论坛以使用新的内容链接参与并回答问题。

3、发掘潜在的合作者

除了进行特定的关键字研究和开发独特的内容构想外，问答网站还可以帮助你找到潜在的合作者或客座博客。随时了解您利基市场中的问题和对话，并在与评判的关键字和短语相关的新内容时请求通知。

与提供和你相似内容的成员进行互动，并与潜在的合作者建立关系。访问博客与合作伙伴的合作是使链（连）接配置文件多样化并获得潜在的高授权反向链连接的绝佳方法。

如果还有其他类似的疑问，到跨境电商论坛看看，例如海豚岛论坛，福步论坛，阿里巴巴外贸圈等，里面有很多这方面的帖子，干货挺多的。

3、常见的跨境电商平台站外推广平台有哪些？

有很多，还是看引流的效果。大多数的效果不是很好，竞 价又太贵了。可以通过 百 度来推广，30天就有效果。可以网上搜星白置顶。

4、在跨境电商中,给客户站内信的回复内容由哪几部分构成?

线下外贸也好，跨境电商也好，邮件和站内信的处理都有很多技巧。例如：类型区分、沟通时间、语言技巧、模板设定等等，方方面面都需要大家去注意，各种邮件模板合集才能高效的完成与买家的沟通乃至订单。

1. 站内信的类型区分

真实需求型：我们可以将这种客户归为重点客户，尽快回复，如果客户的回复比较频繁，可以每天回复;(其中批发回购型：批发客户的信息优先处理。抓住一个批发的回头客，会带来很多稳定回购的销售额，要把更多的精力放在批发订单上，争取拿下批发订单。

准备入市型：客人一般对产品不是特别的了解，我们可以询问客人的市场定位，然后给客人推荐合适的产品;

信息收集型：有固定的供应商，但是为了收集更多的信息。这类客户是我们潜在的买家;索要样品型：他们纯粹是要样品，没有多少诚意，我们只要收取样品费或者快递费，对方就放弃了;

窃取情报型：对方非常专业，对产品的各项指标都非常清楚，我们可以和这样的周旋即可。

2. 不同地域站内信回复时间

亚洲：几乎没有什么时差 就要马上回复;

印度：上午11点前回复;

中东：下午1点之前回复;

欧洲：一般下午2-3点之前。客人上班之前就可以看到;

美洲，拉丁美洲：一般下午下班前回复就可以了。

3. 站内信回复准则

如实回答，切勿忽悠。客户询问产品的相关功能，知道就是知道，不知道就是不知道，不确定就说不知道，一旦你说了可以支持，结果买回去用不了，纠纷退全款，得不偿失。

4. 站内信分类回复模板(16种模拟类型)

产品外观

Dear Valued Customer

Thanks for your great interest in our items , We are glad to tell you that
this model we have 4 colors : Black , Green , Blue , Red , and all the color in
stock , you can directly place the order in my store .

Once we receive the payment from your side , we will arrange the shipment for
you ASAP

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

产品库存

Dear Valued Customer

Thanks for your great interest in our items , In fact this is a really new
item in the market , We just sell out , so the new stock will arrive in 2 weeks
,But you can place an order first in my store , Once we have new stock , We need
send all the orders according to Order Date， early orders , we need ship it fast
.

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

产品功能

Dear Valued Customer

Thanks for your great interest in our items ,it can connect with two device
at the same time , But we have tested it , When you connect with one
headphone，the sound quality would be much better .

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

产品折扣

Dear Valued Customer

Thanks for your great interest in our items , Since you are already my VIP
Customer , we just apply the discount $ 2 for you for this item from my company
.

After you place the order , pls donot pay it first , Try to leave me message
, so we will change the price to $** for you , and then let you finish the
payment .

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

产品批发

Dear Valued Customer

Thanks for your great interest to my items , In fact your are already my VIP
price , before you have bought many times in my store , so i just apply the VIP
price for you from my company , Also we have our own factory So we can arrange
it fast for you .

Each we can sell u only $**, So ** pcs price is $ ** , And i confirm it with
my shipping company , you need pay the TNT shipping fee $**, so **pcs total
price is $ **, when u place the order ,do not pay first , leave me message let
me change the price for you , after i change , i will tell u pay ,and priority
to send your order.

If you have any questions, please feel free to contact us wait your kindly
reply , thanks

发货时间

Dear Valued Customer

Thanks for your order ,In fact we have received your money , Usually my
company QC need test it carefully before we shipping , Because we need guarantee
better quality and well package for you .

Totally we need arrange your package within 2 days , Never worry that , Once
we shipped , we need update the tracking number for you , and give you the
racking website , so you can know your package where it is going on .

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

询问配送

Dear Valued Customer

Thanks for your great interest to my items , This items we have many in stock
in Russian Warehouse , We can ship it for you directly from Russian Warehouse ,
So you can receive it really fast.

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

运送时效

Dear Valued Customer

Thanks for your great interest to my items , Usually we send it to you by
AliExpress Standard Shipping , This is Aliexpress Official Shipping Way ,
According to my experience , it will take 3~4 weeks to your local place .

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

质保时间

Dear Valued Customer

Thanks for your great interest to my items , All the items in my store my
company QC have tested it carefully , and we can provide you the guarantee for 1
year .

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

支持本地退货

Dear Valued Customer

Thanks for your order , In fact you can see we support domestic return in
Russian , If you receive the parcel donot like it , you can return it to
Aliexpress Russian Warehouse within 7 days .

If you have any problem , Leave me message here , we will reply you within 24
hours. best wish.

海外仓选择

Dear Valued Customer

Really sorry for the inconvenience , Just because we have set some remote
area from Moscow , Cannot ship it from Russian Warehouse , For long address from
Moscow is easy to lose the package , also buyer need pay high shipping fee , so
you cannot choose ship it from Russian Warehouse .

If ok hope you can understand it , and place order from China , Best wish

社交推广

Dear Valued Customer

Thanks for your great interest to my items , If ok hope you can send me your
Youtubechannel link , We need check it first , and we will talk it with my
company , Decide to send what kind of items for you . Best wish.

修改差评

My dear friend,

I am really sorry to see you left me a negative feedback. I know that you may
not satisfied with our proct or service, but we are willing to do our best to
correct this impression and compensate you. Please kindly accept my sincere and
deep apology.

If anything I can do for you, please do not hesitate to let me know. The
negative feedback is realy fatal to us, all I want you to do is to help me
change it by your great kindness. Hope you can kindly help.

Waiting for your reply.

节日延迟

Dear buyer,

Thanks for your purchasing in our shop. However ,in celebration of China
Spring festivals (春节) ，all shipping services suspend temporarily ring the
period ,so your parcel delayed.

We apologize for the inconvenience caused and appreciate your kind
understanding

Thanks!

Best Regards

xx

催单付款

Dear buyer,

Because of the delivery time which is depended on the complete time of the
payment, and some procts are in hot sales, we honestly advise you to complete
the payment as soon as possible to ensure that you have got the proct and fast
shipment also.

The faster you pay, the quicker we will ship.

Thanks again and welcome to our store all the time.

if you have paid, ignore this email please.

Wish you have a good time

best regards!

确认地址

Dear buyer,

Hello Friend, we are glad to receive your order. We'd like to remind you to
double check all your contact information and address. pls also remember to
leave email and your full name.

Your order will be proceeded soon and we will keep you updated.

If you got any question, pls feel free to contact us.

Thanks and best regards

以上分享的模板，大家可以根据自己的邮件或站内信的内容微调，以达到最佳效果。

5、四大跨境电商平台都有哪些特点

跨境copy进口零售电商基本是B2C模式，具体可分为开放平台型、自营型、平台+自营型。平台模式如偏重国际大牌入驻的天猫国际站，聚集大量买手的洋码头，自营模式如网易考拉海购、唯品国际，京东全球购属于自营+平台型。

6、跨境电商做平台的适合做独立站吗?

我觉得首先要看是进口还是出口，还有就是平台和独立站的盈利模式区别

1.如果是出口，那么我觉得独立站的机会会大过平台，因为中国有这完善的供应链，你只需要想好怎么卖货就行了，因为你最不缺的就是货物。趋势不趋势我不知道，但是主要这是任何一个行业的都愿意走的，控制整个行业从上到下，就跟LV一样，从生产到销售，最后连一个分销都没有。《为什么要做独立站和独立站怎么做》

2.如果是进口，这个就比较麻烦了，如果货物是你自己的品牌，我觉得现阶段还是做平台会好过自己独立站，因为大家买的就是品牌，还有就是利润率和各种方面，短期之内还是不要不做独立站的好，当然如果你是土豪和投资不计成本，这话就当我没有说，

3.无论是进口还是出口，独立站的前提就是品类，不是所有的品类都适合做独立站！

4.盈利模式不一样，平台就是低价买过来流量，然后再高价卖给平台卖家，而独立站就是自己用低价的流量买来想法子变成金钱。

5.最后一句话，一个是中心化的思维，一个是去中心化的思维，还是要看你的规模和体量！

7、常见的跨境电商平台站外推广平台有哪些？

常见的跨境电商平台有：Amazon, eBay, Aliexpress, Wish, Facy, DHgate等。

跨境电子商务是指分属不同关境的交易主体，通过电子商务平台达成交易、进行支付结算，并通过跨境物流送达商品、完成交易的一种国际商业活动。

跨境电商平台的功能：

实现电商自动化，包括产品上传、订单管理、仓存管理、物流管理、客服管理、市场分析等。

产品中心：集中管理所有产品数据，实时同步到各跨境电商平台。

销售订单：自动获取各平台的订单信息，自动分配仓库和物流方式进行发货。

客户管理：管理所有销售平台的客户邮件，并展示相关订单信息和沟通历史，确保邮件回复的及时性和准确性。

8、跨境电商的站内广告效率怎么计算

按点击收*费的，不点击不收*费，还有询盘转化率。
敬请关住：英*/虎跨境电商。

9、常见的跨境电商平台站外推广平台有哪些？

楼主的问题提问可复能有点歧义：制
1. 常见的跨境电商平台有：Amazon, eBay, 阿里速卖通, Wish, Facy, DHgate敦煌网等。
2. 常见的站外推广平台有YeahMobi，当前移动电商的主流广告投放渠道，
首先即是Facebook和俄罗斯VK，由于其定位精准，
广告可信度高以及优质的性价比广为人知。
其次是DSP，广告定位较为精确，同时投放很灵活。
最后是Ad Network，这种介于出售广告空间的网站与广告主之间的平台是较为普遍的存在，
能够快速上量带来用户。
YeahMobi和Facebook、VK都有深度合作，DSP、原生广告技术实力也很了得。