1、找有关网络营销的外文资料
Internet marketing, also referred to as online marketing or eMarketing (or e-Marketing), is the marketing of procts or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
Business models
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.[1]
Advantages
nternet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase procts and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it.
However, internet marketing isn't a panacea. It still requires intelligent planning and careful execution. Emphasize business goals and use methods such as CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.
There are a few important characteristics that differentiate Internet marketing from "off-line marketing":
- One-to-one vs. one-to-many approach: The targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for(1).
- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a certain group of people will like their new proct or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.
Internet marketing, as of 2007, is growing faster than other types of media.[citation needed]Since exposure, response and overall efficiency of Internet media is easier to track than traditional "off-line" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc., instead of siloing each medium. The effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Limitations
Because Internet marketing requires customers to use newer technologies than traditional media, not all people may get the message. Low speed Internet connections are one barrier. If companies build overly large or complicated web pages, some Internet users struggle to download the information on dial up connections or mobile devices.
From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. However, it is an instry standard for e-commerce vendors to have liberal return policies and in store pick up services to reassure customers.
A survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internal capability, and difficulty convincing senior management as the top three barriers to entry for large companies looking to market online. [2]
[edit] Security concerns
For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. Some companies that buy customer information offer the option for indivials to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.
Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an indivial is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is whether or not they will receive exactly what they purchase. Trustworthy, reliable merchant performance has been a consumer concern since the inception of ecommerce, and to date, merchants have attempted to address these concerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by leveraging merchant / feedback rating systems and ecommerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable procts and services. In addition, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems after they actually do occur.
[edit] Effects on instries
Internet marketing has had a large impact on several instries including music, banking, and flea markets, as well as the advertising instry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[3] In the music instry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.
More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 150 million U.S. alts now bank online, with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those indivials who use the Internet, 44% now perform banking activities over the Internet.
Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the instry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.
The effect on the ad instry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[4][5][6] PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9 billion in 2006 [7].
2、网络营销的英文名称到底有哪几种？
据国家工信部网络营销学院的数据分析，internet marketing：即互联网营销，是指在国际互联网上开展的营销活动。
network marketing：即网上营销，是指在网络上开展的营销活动，此处的网络不仅指国际互联网，尚包含电话网络，增值网络等。
on-line marketing：即线上营销或在线营销，指借助联机网络开展的网上营销。
e-Marketing：即电子化营销或电子营销，指通过国际互联网，内部网和外部网开展的营销活动。
cyber marketing：及虚拟营销或计算机数字营销，指借助联机网络，计算机通信和数字交互式媒体的营销方式。
网络营销其实是市场营销的一种新的营销方式，它借助新的通讯技术，实现了远程交互式营销。
3、网络营销英文文献
请你留下个扣扣，发给你
4、有谁知道网络营销的英文资料？
Internet Marketing,“网络营销”可以参考下内容：）~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.
If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.
SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.
Internet Marketing,直译为“网络营销”。它有广义和狭义两种定义。
广义上，Internet Marketing指企业利用互联网为满足用户需求，实现企业目标而提供产品或服务的一系列经营活动过程。它包括市场调研、产品的目标市场选择、产品设计、产品开发、营销组合策略的制定、产品销售、售后服务、用户意见反馈、效果评估、策略调整等一系列与市场有关的企业经营活动。英文的定义为：(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.
狭义上，Internet Marketing被理解成网站推广，是等同于Web Promotion或Site Promotion的一种推广行为。英文的定义为：Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.
Internet Marketing在广义上是战略，在狭义上是战术。
目前网上普遍提到的“网络营销”大都指的是狭义上的网站推广，为了区别于狭义的定义，今后我将用“网络市场营销”这个词来表示Internet Marketing广义的意思。
5、网络营销的英文单词
网络营销
[词典] network marketing;
[例句]在网络营销和广告和网上销售，吸引新的顾客。
Web marketing and advertising and online sales attract new customers.
网络营销常用英文专业名词有：
SEM ：Search Engine Marketing的英文缩写，其中文意思就是搜索引擎营销
SEO：是英文Search Engine Optimization的缩写，中文意思是搜索引擎优化。
PPC（Pay-per-Click）：是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。
PPL（Pay-per-Lead）：根据每次通过网络广告产生的引导付费的定价模式。例如，广告客户为访问者点击广告完成了在线表单而向广告服务商付费。
CPO：Cost per Order 简称CPO，也称为Cost-per-Transaction，即根据每个订单/每次交易来收费的方式。
CPTM： (Cost per Targeted Thousand Impressions) 经过定位的用户（如根据人口统计信息定位）的千次印象费用。CPTM与CPM的区别在于，CPM是所有用户的印象数，而CPTM只是经过定位的用户的印象数。
CPM：Cost per Thousand Impressions又称CPM(千印象费用) 网上广告产生每1000个广告印象数的费用,即按广告投放次数而非投放时间长度收费。目前绝大部分网络广告采用此标准计费。按访问人次收费已经成为网络广告的惯例。目前国际上每个CPM收费从$20到$80不等。
CPA：Cost per Action计价方式是指按广告投放实际效果，即按回应的有效问卷或定单来计费，而不限广告投放量。CPA广告是网络中最常见的一种广告形式，当用户点击某个网站上的cpc广告后，这个站的站长就会获得相应的收入。
Ad click：广告点击。是用户对广告的反应形式之一，通过对广告的点击引起当前浏览内容重新定向到另一个网站或者同一个网站其他网页。
Ad display/Ad delivered：广告显示/广告传递。一个广告在用户电脑屏幕上完全显示称为一次广告显示 /广告传递。
Ad download ：广告下载。服务器完整地将一个广告下载到用户的浏览器称为广告下载。如果用户的请求并没有被完全执行，广告下载不完整或者没有被下载，就行不成广告浏览。广告下载与广告显示意义相近。
Ad impression：广告印象。广告印象包括两个方面：服务器端和用户端。网络广告可以来自服务器为用户浏览器提供的广告显示，也可以是来自用户浏览器的请求。对广告印象有不同的测量方式。粗略的说，广告印象和页面显示、广告下载比较接近。
Ad impression ratio：广告印象率。点击数与广告印象数的比例，同点击率。
Ad Views ：(广告浏览)网上广告被用户下载的的次数,一般以一段时间来衡量.(如:次/天)
Banner：（横幅广告) 一个表现广告主内容的图片，放置在广告商的页面上，往往做成动画形式。一般不超过12K。有时也称为标志广告、标准标志广告、旗帜广告、横幅广告、全幅广告、条幅广告等多种名称，是互联网上常见的网络广告形式之一。通常是一个显示于网页上的图片，常用格式包括.gif、jpg、swf等。BANNER广告有多种规格，其中最常用的是486×60像素的标准标志广告，由于这种规格曾处于支配地位，在早期有关网络广告的文章中，如没有特别指名，通常都是指标准标志广告。
BUTTON：按钮式广告。 通常比BANNER广告小一些，常用的按钮广告尺寸有四种：125×125(方形按钮)，120×90，120×60，88×31。
6、网络营销或物流的英文论文资料...
http://zh.wikipedia.org/wiki/%E7%89%A9%E6%B5%81
http://en.wikipedia.org/wiki/Logistics
http://books.google.com.sg/books?hl=en&id=GTPenhwzDSgC&dq=Logistics&printsec=frontcover&source=web&ots=uw1ASWrVzm&sig=DUYPkErY7JfMmE0-tUMgQPo5WTU#PPP1,M1
http://books.google.com.sg/books?hl=en&id=9I8HvNfSsk4C&dq=Logistics&printsec=frontcover&source=web&ots=ZSBPC9KYFZ&sig=r5X83hyCyyjltf4RkdHmvYloryw
http://books.google.com.sg/books?hl=en&id=_sN-Wedb7rQC&dq=Logistics&printsec=frontcover&source=web&ots=tDSkcHfTFu&sig=5MWYKRcXYHkDeOUBbuuOziiE5PY
Logistics
Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations). Logistics involve the integration of information, transportation, inventory, warehousing, material-handling, and packaging.
Origins and definition
The term "logistics" originates from the ancient Greek "λόγος" ("logos"—"ratio, word, calculation, reason, speech, oration").
Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, there were military officers with the title ‘Logistikas’ who were responsible for financial and supply distribution matters.
The Oxford English dictionary defines logistics as: “The branch of military science having to do with procuring, maintaining and transporting material, personnel and facilities.”Another dictionary definition is: "The time related positioning of resources." As such, logistics is commonly seen as a branch of engineering which creates "people systems" rather than "machine systems"....
Logistician
Logistician is the profession in the logistics & transport sectors, including sea, air, land and rail modes. Professional qualifications for the logisticians can carry post-nominal letters. Common examples include FCILT/CMILT/MILT (by The Chartered Institute of Logistics & Transport) (CILT), EJLog/ESLog/EMLog (by European Logistics Association) (ELA), PLog (by Canadian Professional Logistics Institute), CML/CPL (by International Society of Logistics) (SOLE), JrLog/Log/SrLog (by China Federation of Logistics & Purchasing) (CFLP), FHKLA/MHKLA (by Hong Kong Logistics Association) (HKLA), PLS/CTL/DLP (by American Society of Transportation & Logistics) (AST&L). However, some universities and academic institutions do help in procing logisticians, by offering academic degree programmes at both undergraate and postgraate levels, too.
Military logistics
In military logistics, logistics officers manage how and when to move resources to the places they are needed. In military science, maintaining one's supply lines while disrupting those of the enemy is a crucial—some would say the most crucial—element of military strategy, since an armed force without resources and transportation is defenseless.
The defeat of the British in the American War of Independence, and the defeat of Erwin Rommel in World War II, have been largely attributed to logistical failure.[citation needed] The historical leaders Hannibal Barca, Alexander the Great and the Duke of Wellington are considered to have been logistical geniuses.
Another field within logistics is called Medical logistics.
Logistics management
Logistics management is that part of the supply chain which plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers' requirements. A professional working in the field of logistics management is called a logistician.
The Chartered Institute of Logistics & Transport (CILT) was established in the United Kingdom in 1919 and was granted the Royal Charter in 1926. The Chartered Institute is one of professional bodies or institutions for the logistics & transport sectors, that offers such professional qualification or degree in logistics management.
Logistics Management Software
Software is used for logistics automation which helps the supply chain instry in automating the work flow as well as management of the system. There are very few generalized software available in the new market in the said topology. This is because there is no rule to generalize the system as well as work flow even though the practice is more or less the same. Most of the commercial companies do use one or the other custom solution.
But there are various software that are being used within the departments of logistics. Few department in Logistics are namely, Conventional Department, Container department, Warehouse, Marine Engineering, Heavy haulage, Etc.
The softwares that are used in these departments are,
Conventional department : CVT software / CTMS software /
Container Trucking: CTMS software /
Warehouse : WMS /
Business logistics
Logistics as a business concept evolved only in the 1950s. This was mainly e to the increasing complexity of supplying one's business with materials and shipping out procts in an increasingly globalized supply chain, calling for experts in the field who are called Supply Chain Logisticians. This can be defined as having the right item in the right quantity at the right time at the right place for the right price and is the science of process and incorporates all instry sectors. The goal of logistics work is to manage the fruition of project life cycles, supply chains and resultant efficiencies.
In business, logistics may have either internal focus (inbound logistics), or external focus (outbound logistics) covering the flow and storage of materials from point of origin to point of consumption (see supply chain management). The main functions of a qualified logistician include inventory management, purchasing, transportation, warehousing, consultation and the organizing and planning of these activities. Logisticians combine a professional knowledge of each of these functions so that there is a coordination of resources in an organization. There are two fundamentally different forms of logistics. One optimizes a steady flow of material through a network of transport links and storage nodes. The other coordinates a sequence of resources to carry out some project.
Proction logistics
The term is used for describing logistic processes within an instry. The purpose of proction logistics is to ensure that each machine and workstation is being fed with the right proct in the right quantity and quality at the right point in time.
The issue is not the transportation itself, but to streamline and control the flow through the value adding processes and eliminate non-value adding ones. Proction logistics can be applied in existing as well as new plants. Manufacturing in an existing plant is a constantly changing process. Machines are exchanged and new ones added, which gives the opportunity to improve the proction logistics system accordingly. Proction logistics provides the means to achieve customer response and capital efficiency.
Proction logistics is getting more and more important with the decreasing batch sizes. In many instries (e.g. mobile phone) batch size one is the short term aim. This way even a single customer demand can be fulfilled in an efficient way. Track and tracing, which is an essential part of proction logistics - e to proct safety and proct reliability issues - is also gaining importance especially in the automotive and the medical instry.
物流，最早是在二战中，围绕战争物资供应，美国军队建立的「后勤」（Logistics）理论为原型的。当时的「后勤」是指将战时物资生产、采购、运输、配给等活动作为一个整体进行统一布置，以求战略物资补给的费用更低、速度更快、服务更好。后来，将“后勤”体系移植到现代经济生活中，才逐步演变为今天的物流。物流系统也可像互联网般，促进全球化。在贸易上，若要更进一步与世界连系，就得靠良好的物流管理系统。我们手上的商品很多是‘游历’各国后才来到的。原料可能来自马来西亚和泰国，加工可能在新加坡，生产却在中国，最后才入口到美国。产品的「游历」”路线就是由物流师计划、组织、指挥、协调、控制和监督，使各项物流活动实现最佳的协调与配合，以降低物流成本，提高物流效率和经济效益。目标就是要快且低开销。
物流是一个控制原材料、制成品、产成品和信息的系统。
物质资料从供给者到需求者的物理运动，是创造时间价值、场所价值和一定的加工价值的活动。
物流是指物质实体从供应者向需求者的物理移动，它由一系列创造时间价值和空间价值的经济活动组成，包括运输、保管、配送、包装、装卸、流通加工及物流信息处理等多项基本活动，是这些活动的统一。
物流师
物流师（Logistician）即是负责物流系统管理的专才。物流师就是一个专家，地位与会计师、律师、医生或工程师同等。
1919年，英国成立了专业的物流组织，并在7年的时间内 (1926年)，就取得英皇的认同，成立了英国皇家特许物流与运输专院 (The Chartered Institute of Logistics & Transport) (CILT)。英国皇家特许物流与运输专院院士 (Chartered Member) 就是一个专业物流师。如今，世界上也有其他专业的物流组织，如欧洲专业物流协会 (European Logistics Association) (ELA)，香港物流协会 (Hong Kong Logistics Association) (HKLA)，中国物流与采购联合会 (China Federation of Logistics & Purchasing) (CFLP)，美国国际专业物流协会 (International Society of Logistics) (SOLE) 及 美国运输与物流协会 (American Society of Transportation & Logistics) (AST&L) 所检定及认可的专业物流师。
物流管理
物流管理是指在社会再生产过程中，根据物质资料实体流动的规律，应用管理的基本原理和科学方法，对物流活动进行计划、组织、指挥、协调、控制和监督，使各项物流活动实现最佳的协调与配合，以降低物流成本，提高物流效率和经济效益。如今，物流管理的专业知识被运用在贸易上，连系了整个世界。
参见
第一方物流
第二方物流
第三方物流
第四方物流
第五方物流
供应链
物流管理
后勤学（军事物流学）
物流系统论
现代物流技术
集装单元装卸搬运技术
散料装卸搬运技术
自动仓储系统技术
流通加工技术
物流包装技术
物流信息技术
条码技术
EDI技术
地理信息系统GIS
全球卫星定位系统GPS
智能交通系统ITS
射频识别RFID
可追溯性 (物流)
物流企业
7、求关于网络营销的英文原文
internet marketing：即互联网营销，是指在国际互联网上开展的营销活动。
network marketing：即网上营销，是指在网络上开展的营销活动，此处的网络不仅指国际互联网，尚包含电话网络，增值网络等。
on-line marketing：即线上营销或在线营销，指借助联机网络开展的网上营销。
e-Marketing：即电子化营销或电子营销，指通过国际互联网，内部网和外部网开展的营销活动。
cyber marketing：及虚拟营销或计算机数字营销，指借助联机网络，计算机通信和数字交互式媒体的营销方式。
关于网络营销的文章和资讯，可参见这个网站：http://www.tomx.com
8、急求一份关于网络营销的英文文献及翻译
一、网页策略
A, web strategy
在网络市场空间企业的网站即代表着企业自身的形象。因此必须:
In the network market space enterprise website which represents the enterprise's own image. So you must:
1．抢占优良的网址并加强网址宣传
1. Take good website propaganda and strengthen url
2．精心策划网站结构
2. Carefully planned site structure
3．花大力气维护网站
3. Maintaining a website great effort
二．产品策略
2. Proct strategy
1． 企业可以通过分析网上的消费者总体特征来确定最适合在网上销售的产品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.
2． 产品的市场涵盖面要广。
2. The proct was much broader coverage of the market.
3． 与客户直接交流,为其提供个性化的服务。
3. Communicate directly with customers, providing personalized service.
三．价格策略
3. The price strategy
1．企业可以开发一个自动调价系统，同时还可以开展市场调查，以及时获得有关信息来对价格进行调整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.
2． 开发智慧型议价系统与消费者直接在网上协商价格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.
3．企业可开诚布公的在价格目录上向消费者介绍本企业价格制定程序，促使消费者做出购买决策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.
四．促销策略
4. The promotion strategy
1． 网络广告是目前较为普遍的促销方式。
1. Online advertising is the common way of promotion.
2． 利用网络聊天的功能开展消费者联谊活动或在线产品展销活动和推广活动。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.
3． 与非竞争性的厂商进行线上促销联盟。
3. The online promotion alliance with non competitive vendors.
4． 将网络文化与产品广告相融合，借助网络文化的特点来吸引消费者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.
五．渠道策略
5. The channel strategy
1． 结合相关产业的公司，共同在网络上设点销售系列产品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.
2． 在企业网站上设立虚拟店铺。
2. In the enterprise to set up a virtual store on the website.
3． 可直接利用电子邮件进行线上购物，也可通过划拨电汇付款，由企业通过邮局邮寄或送货上门进行货物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.
六．网络营销的顾客服务
6. The network marketing customer service
通过实施交互式营销策略，提供满意的顾客服务正是许多企业网络营销成功的关键所在。网上顾客服务的主要工具有电子邮件、电子论坛，常见问题解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc