1、高分悬赏-求市场营销渠道外文文献(附中文翻译)
授之以鱼不如授之以渔！蛋卷是某大学国际贸易学系学生，很高兴能帮上你。其实有个很好的办法可以让你迅速拿到这样的文献。我们一般找中英文的文献和论文都是用这样的办法。上google，然后收索你要的作品名称或者重点词汇在后面加.pdf.例如 “市场营销 渠道”或者“市场营销 渠道.doc” 这样。你要找什么论文或者文献就重点词+.pdf 或者重点词+.doc 蛋卷用这个办法屡试不爽，你可以多找几篇，看看论文的架构和作者的思路，并且适当参考。希望蛋卷的回答对你有帮助。
2、急急急！！！！网络营销类外文翻译，文献综述，参考资料
外文资料已经发到你的邮箱，你查收一下。 我的邮箱地址是[email protected]
3、急求一份关于网络营销的英文文献及翻译
一、网页策略
A, web strategy
在网络市场空间企业的网站即代表着企业自身的形象。因此必须:
In the network market space enterprise website which represents the enterprise's own image. So you must:
1．抢占优良的网址并加强网址宣传
1. Take good website propaganda and strengthen url
2．精心策划网站结构
2. Carefully planned site structure
3．花大力气维护网站
3. Maintaining a website great effort
二．产品策略
2. Proct strategy
1． 企业可以通过分析网上的消费者总体特征来确定最适合在网上销售的产品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.
2． 产品的市场涵盖面要广。
2. The proct was much broader coverage of the market.
3． 与客户直接交流,为其提供个性化的服务。
3. Communicate directly with customers, providing personalized service.
三．价格策略
3. The price strategy
1．企业可以开发一个自动调价系统，同时还可以开展市场调查，以及时获得有关信息来对价格进行调整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.
2． 开发智慧型议价系统与消费者直接在网上协商价格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.
3．企业可开诚布公的在价格目录上向消费者介绍本企业价格制定程序，促使消费者做出购买决策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.
四．促销策略
4. The promotion strategy
1． 网络广告是目前较为普遍的促销方式。
1. Online advertising is the common way of promotion.
2． 利用网络聊天的功能开展消费者联谊活动或在线产品展销活动和推广活动。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.
3． 与非竞争性的厂商进行线上促销联盟。
3. The online promotion alliance with non competitive vendors.
4． 将网络文化与产品广告相融合，借助网络文化的特点来吸引消费者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.
五．渠道策略
5. The channel strategy
1． 结合相关产业的公司，共同在网络上设点销售系列产品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.
2． 在企业网站上设立虚拟店铺。
2. In the enterprise to set up a virtual store on the website.
3． 可直接利用电子邮件进行线上购物，也可通过划拨电汇付款，由企业通过邮局邮寄或送货上门进行货物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.
六．网络营销的顾客服务
6. The network marketing customer service
通过实施交互式营销策略，提供满意的顾客服务正是许多企业网络营销成功的关键所在。网上顾客服务的主要工具有电子邮件、电子论坛，常见问题解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc
4、求助一篇网络营销的外文文献~~3000字左右
请直接下载附件
5、急求关于网络营销方案 外文文献
外文文献有，但翻译没有，翻译得靠你自己了，如果需要回复邮箱地址即可，希望能满足你的需要，能帮到你，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我找到也是很花时间的
6、市场营销英文文献翻译成中文3000字
一、服务营销。
现代经济发展的一个显著特征是服务业的蓬勃发展，其在国民经济中的地位愈来愈重要，服务营销的重要性日益突出，中国已经加入WTO ,外资企业纷纷抢滩中国，中外服务市场营销大战将出现白热化的态势。现实经济生活中的服务可以区分为两大类。一种是服务产品，产品为顾客创造和提供的核心利益主要来自无形的服务。另一种是功能服务，产品的核心利益主要来自形成的成分，无形的服务只是满足顾客的非主要需求。贝瑞认为，在产品的核心利益来源中，有形的成分比无形的成分要多，那么这个产品就可以看作是一种“商品”（有形产品） ;如果无形的成分比有形的成分要多，那么这个产品就可以看作是一种“服务”。与服务的这种区分相一致，服务营销的研究形成了两大领域，即服务产品的营销和顾客服务营销。服务产品营销的本质是研究如何促进作为产品的服务的交换；顾客服务营销的本质则是研究如何利用服务作为一种营销工具促进有形产品的交换。但是，无论是服务产品营销，还是顾客服务营销，服务营销的核心理念都是顾客满意和顾客忠诚，通过取得顾客的满意和忠诚来促进相互有利的交换，最终实现营销绩效的改进和企业的长期成长。
First, services marketing.
Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth.
二、网络营销。
互联网络是一种利用通讯线路，将全球电脑纳入国际联网的信息传送系统必将是未来市场营销最重要的渠道。网络营销的特性包括；可24 小时随时随地地提供全球性营销服务；电脑可储存大量的信息，代消费者查询，可传送的信息数量与精确度，远超过其他媒体；能因应市场需求，及时更新产品或调整价格；减少印刷与邮递成本；且无店面租金，节约水电与人工成本；可避免推销员强势推销的干扰；可经由信息提供与互动交谈，与消费者建立长期良好的关系。互联网络是一种功能最强大的营销工具，它同时兼具渠道、促销、电子交易、互动顾客服务以及市场信息分析与提供的多种功能。
它以声光互动沟通的特质，作为跨越时空的媒体，已深深吸引年青一代人的眼光。此外，它所具备的一对一营销能力，正是符合[ 分众营销]与[ 直效营销]的未来趋势。 网络营销可视为一种新兴的营销渠道，它并非一定要取代传统的渠道，而是经由信息科技发展，来创新与重组营销渠道。但不可否认的是，网络营销必然会给传统营销造成冲击，因此商业界必须要注意这种趋势，并与软件产业作密切的联系与合作。以广告业为例，在最新媒体时代，销售是从开始到完成的一贯作业，就是说由吸引注意、引发兴趣、造成购买欲、进行采购，一气而成，而广告公司将参与营销的全程。商业企业也有必要改变传统的组织形态，提升新媒体部门的功能，引进兼具营销素养与电脑科技的人才，未来才能具备市场的竞争优势。
Second, network marketing.
Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions.
It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend.
Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage.
三、绿色营销。
所谓“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识和由此产生的对清洁型无公害产品需要的基础上，发现、创造并选择市场机会，通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要，实现可持续发展的过程。绿色营销的核心是按照环保与生态原则来选择和确定营销组合的策略，是建立在绿色技术、绿色市场和绿色经济基础上的、对人类的生态关注给予回应的一种经营方式。目前，西方发达国家对于绿色产品的需求非常广泛，而发展中国家由于资金和消费导向上和消费质量等原因，还无法真正实现对所有消费需求的绿化。以我国为例，目前只能对部分食品、家电产品、通讯产品等进行部分绿化；而发达国家已经通过各种途径和手段，包括立法等，来推行和实现全部产品的绿色消费。从而培养了极为广泛的市场需求基础，为绿色营销活动的开展打下了坚实的根基。以绿色食品为例，英国、德国绿色食品的需求完全不能自给，英国每年要进口该食品消费总量的80% ,德国则高达98%。这表明，绿色产品的市场潜力非常巨大，市场需求非常广泛。
绿色营销只是适应二十一世纪的消费需求而产生的一种新型营销理念，也就是说，绿色营销还不可能脱离原有的营销理论基础。因此，绿色营销模式的制定和方案的选择及相关资源的整合还无法也不能脱离原有的营销理论基础，可以说绿色营销是在人们追求健康、安全、环保的意识形态下所发展起来的新的营销方式和方法。现代企业只有树立起一种全新的可持续发展营销的经营理念，努力开展绿色营销，开发绿色产品，进行绿色生产，才能和可持续发展潮流相适应。同时，企业还可进一步“导向消费者”，促成可持续消费模式的全面建立和实现，承担起促进社会发展和生态环境发展的责任和义务，使企业的经济效益、社会效益和环境效益相统一。
Third, green marketing.
The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand.
Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .
7、电子商务或者网络营销的外文文献怎么写?求高手
1.Conceptual model developmentWe propose a conceptual model of information search and consideration set formation in a web-based store environment that includes key constructs that are known to affect consumer behavior in online settings and the task environment influences mentioned above. Two cognitive frameworks are used to guide the formulation of hypotheses relating to the two task environment influences of interest in this study. A review of the empirical studies that have examined consumer behavior in online settings shows that there are (at least) five key constructs that potentially influence information search and consideration set formation in a web-based environment,as depicted in Fig. 1.We discuss each of these influences and the empirical findings relating to them next.1.1.Electronic decision aidsThe electronic screening of information has been identified as the most important development in online shopping(Alba et al.,1997). The typical web-based environment includes some type of electronic decision aid(Redmond,2002;Iacobuccietal.,2000). An electronic decision aid can influence search and evaluation in a web-based store because it can be used to rece search costs(Johnsonetal.,2004). Specifically, two important functions that can be performed by such an aid are information filtration (i.e.,sorting) and information integration (Westetal.,1999). Consumers seem to be willing to trust the proct recommendations offered by an electronic decision aid (Haubl and Murray, 2003), particularly when it only filters or integrates information (West et al.,1999). The type of functions that can be performed by an electronic decision aid influences the type of screening strategies that may be employed to evaluate alternatives.1.2.Screening strategiesMore use of elimination-type screening strategies for evaluating alternatives (i.e.,where selection criteria are used to exclude options) can be expected in a web-based environment, because they are more compatible with the use of a decision aid(Todd and Benbasat,1994) and therefore easier to implement in an online setting. Additive-type screening strategies (e.g.,where selection criteria maybe used to both exclude and include alternatives) require making trade-offs between attributes, which is more difficult in a web-based environment (Todd and Benbasat, 1994). While elimination-type strategies can help rapidly narrow the set of available alternatives, they are relatively rigid (i.e., inexible) in their application which could lead to the premature elimination of otherwise attractive alternatives(Widing and Talarzyk, 1993). A greater use of elimination-type strategies may also be observed because they are more congruent with the manner in which information is displayed in a web-based environment (Payneetal., 1988). The type of screening strategies employed influences information search in an online setting.1.3.Proct attributesThe distinction between digital vs. non-digital information is useful for understanding search and evaluation in an online store. Digital attributes are proct attributes that can be readily communicated through an online shopping environment (e.g.,price,size), whereas non-digital attributes can only be evaluated through physical inspection (e.g.,freshness,taste). More use of digital attributes can be expected in a web-based environment, because search costs for these attributes are lower(Lal and Sarvary, 1999). Previous research has found that electronic shopping can lower the cost of acquiring digital information (Lynch and Ariely, 2000). But, when a recommendation agent is made available the cost of acquiring non-digital information maybe lowered as well (Diehletal., 2003). The effect can be attributed to the information filtering (i.e.,sorting) capability of the electronic decision aid (Diehletal., 2003). Nevertheless, the findings suggest that consumers are more likely to use digital information in a web-based environment where an electronic decision aid is available.1.4. Search costsConsumers can be expected to encounter economic, physical and cognitive search costs while searching for information. Search costs are often assumed to be lower in a web-based store environment compared to traditional retail settings, e to lower economic (i.e., monetary, opportunity cost of time) and physical search costs. Yet, the evidence on whether consumers exploit the lower search cost to search more is mixed. While some studies provide (limited) evidence that search is increased in web-based store environments (Lynch and Ariely, 2000), the dominant finding is that consumers do not search more in these settings (Haubl and Trifts, 2000; Johnsonetal., 2004). Whether search costs in a web-based store environment are lower may also depend on whether new (i.e., unexpected) cognitive search costs are encountered (Albaetal., 1997). A potential new search cost in a web-based store environment is the cognitive cost of using the available electronic decision aid. This cost can be viewed as being akin to the cost of controlling the information flow (Ariely,2000) or the cost of planning (Benbasat and Todd,1996). The cost of using an electronic decision aid may increase e to over-screening (Menczer et al.,2002) or browsing (Smith, 2002). 1.5. Task environmentConsumers can use the available electronic decision aid to screen alternatives and identify a consideration set of the most attractive options. But,they may also “over-screen” alternatives if they use too many selection criteria and create a null consideration set (i.e., the “no matches found” message). The number of alternatives in the relational database linked to the electronic decision aid may influence the extent to which consumers are able to find alternatives that match needs. Likewise, the amount of time available may determine how often consumers re-set selection criteria and re-screen alternatives to match needs. When confronted with too few alternatives and/or too much time, consumers may adopt less efficient calibration strategies by setting wider or lower attribute cut-off levels, thereby diminishing the usefulness of an online environment. The two task environment influences (i.e., number of alternatives and time available) are known to influence information search and consideration set formation in off-line settings (Payne, 1982). An important question, then, is whether they have an effect in online settings too?2. HypothesesNext, we generate empirically testable hypotheses that attempt to predict how information search and consideration set formation are likely to be influenced by the task environment factors discussed earlier (i.e., number of available alternatives and the amount of time available) while controlling for all other influences by keeping them constant. In so doing we provide a partial empirical test of the conceptual model(see Fig.1). Attempting to test the model in its entirety would require varying all the constructs in a single study and therefore is beyond the scope of this research.Two cognitive frameworks are available to understand how consumers may search for and evaluate procts in online settings. The frameworks can be used to guide the formulation of hypotheses about how information search and alternative evaluation may be affected by the two task environment factors.The Bounded Rationality (BR) framework proposes that consumers are bounded in their quest for making accurate decisions by their cognitive ability. Consumers would focus on decision quality if they were not constrained by information processing limitations (Gigerenzer and Selten, 2001;March, 1978).The Cognitive Cost (CC) framework acknowledges that consumers have information processing limitations (as in the BR framework ) but proposes that the focus on accuracy is attenuated by a consideration of the cognitive costs associated with the attainment of that goal. In other words, consumers make a trade-off between decision quality improvement and effort rection (Bellmanetal., 2006; Benbasatand Todd, 1996; Payneetal., 1988). Most of the research on the CC framework suggests that the effort/decision quality trade-off is uneven with consumers focusing more on effort rection than on decision quality improvement.While there is some support of the BR framework, research findings seem to significantly support the CC framework in physical store (i.e., brick-and-mortar) environments. Consumers are more concerned with saving time and effort, because the benefits of such a focus are immediate and tangible. In contrast, the benefits of making a better and more accurate decision are delayed and ambiguous (Chu and Spires,2000). Do these conclusions also extend to web-based store environments? Or does the availability of a recommendation agent shift the balance in favor of the BR framework? It is conceivable that there is a shift in emphasis from effort rection to decision quality improvement in online settings, because an important assumption in the CC framework, namely, that feedback on decision quality is subject to ambiguity and delay (Chu and Spires, 2000), is less true in online settings. Empirical research on consumer decisions in online settings where a recommendation agent was used provides limited evidence of decision quality improvement (Haubl and Trifts, 2000). But, it is also possible that the available electronic decision aid will be used to maintain the focus on effort rection as predicted by the CC framework.