1、找有关网络营销的外文资料
Internet marketing, also referred to as online marketing or eMarketing (or e-Marketing), is the marketing of procts or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
Business models
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.[1]
Advantages
nternet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase procts and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it.
However, internet marketing isn't a panacea. It still requires intelligent planning and careful execution. Emphasize business goals and use methods such as CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.
There are a few important characteristics that differentiate Internet marketing from "off-line marketing":
- One-to-one vs. one-to-many approach: The targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for(1).
- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a certain group of people will like their new proct or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.
Internet marketing, as of 2007, is growing faster than other types of media.[citation needed]Since exposure, response and overall efficiency of Internet media is easier to track than traditional "off-line" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc., instead of siloing each medium. The effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Limitations
Because Internet marketing requires customers to use newer technologies than traditional media, not all people may get the message. Low speed Internet connections are one barrier. If companies build overly large or complicated web pages, some Internet users struggle to download the information on dial up connections or mobile devices.
From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. However, it is an instry standard for e-commerce vendors to have liberal return policies and in store pick up services to reassure customers.
A survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internal capability, and difficulty convincing senior management as the top three barriers to entry for large companies looking to market online. [2]
[edit] Security concerns
For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. Some companies that buy customer information offer the option for indivials to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.
Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an indivial is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is whether or not they will receive exactly what they purchase. Trustworthy, reliable merchant performance has been a consumer concern since the inception of ecommerce, and to date, merchants have attempted to address these concerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by leveraging merchant / feedback rating systems and ecommerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable procts and services. In addition, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems after they actually do occur.
[edit] Effects on instries
Internet marketing has had a large impact on several instries including music, banking, and flea markets, as well as the advertising instry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[3] In the music instry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.
More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 150 million U.S. alts now bank online, with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those indivials who use the Internet, 44% now perform banking activities over the Internet.
Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the instry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.
The effect on the ad instry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[4][5][6] PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9 billion in 2006 [7].
2、网络营销推广的英文是什么？
Network marketing promotion
3、求有关网络营销的外文文献，2万字符的。
应该够你用了，把分拿来吧
4、急！！！跪求网络营销类外文+翻译，网络营销类外文+翻译，老大们谁有资源帮帮忙
B2C是英文Business-to-Consumer（商家对客户）的缩写，而其中文简称为“商对客”。“商对客”是电子商务的一种模式，也就是通常说的商业零售，直接面向消费者销售产品和服务。这种形式的电子商务一般以网络零售业为主，主要借助于互联网开展在线销售活动。
编辑本段
主要模式
综合商城
它有庞大的购物群体，有稳定的网站平台，有完备的支付体系，诚信安
当当网
全体系（尽管目前仍然有很多不足），促进了卖家进驻卖东西，买家进去买东西。如同传统商城一样，淘宝自己是不卖东西的，是提供了完备的销售配套。
商城，谓之城，自然城中会有许多店，是的，综合商城就如我们平时进入天河城、 正佳 、新大新 等现实生活中的大商城一样。商城一楼可能是一级品牌，然后二楼是女士服饰，三楼男士服饰，四楼运动/装饰，五楼手机数码，六楼特价…… 将N个品牌专卖店装进去，这就是商城。而后面的 淘宝商城 也自然是这个形式，跟传统无异，它有庞大的购物群体，有稳定的网站平台，有完备的支付体系，诚信安全体系（尽管目前仍然有很多不足），促进了卖家进驻卖东西，买家进去买东西。如同传统商城一样，淘宝自己是不卖东西的，是提供了完备的销售配套。
而线上的商城，在人气足够，产品丰富，物流便捷的情况下，其成本优势，二十四小时的不夜城，无区域限制，更丰富的产品等等优势，体现着网上综合商城即将获得交易市场的一个角色。
这种商城在线下是以区域来划分的，每个大的都市总有三五个大的商城。而互联网这一领域，也注定了三五家综合商城独大。
淘宝商城
线上的商城，在人气足够，产品丰富，物流便捷的情况下，其成本优势，二十四小时的不夜城，无区域限制，更丰富的产品等等优势，体现着网上综合商城即将获得交易市场的一个角色。
代表：淘宝商城
百货商店
商店，谓之店，说明卖家只有一个；而百货，即是满足日常消费需求的丰富产品线。这种商店是有自有仓库，会库存系列产品，以备更快的物流配送和客户服务。这种店甚至会有自己的品牌。就如同线下的沃尔玛，屈臣氏，百佳百货。
代表：亚马逊、当当、卓越
垂直商店
这种商城的产品存在着更多的相似性，要么都是满足于某一人群的，要么是满足于某种需要，亦或某种平台的（如电器）。
垂直商店，存在于互联网上有多少有呢？这取决于市场的细分。设定细分的种类是X的话，那就是X的三到五倍，因为每一个领域，总有三五家在那里竞争着，尽管互联网大家都说没有老二，但也其实不然，尽管老二活得很辛苦，也是卧薪尝胆，坚挺地活着。 而也正因为有了良好的竞争格局，而促进了服务完善。
代表：数码家电类：中国巨蛋 女装内衣类：麦考林 婴儿用品类：红孩子
复合品牌店
类似这种店，随着电子商务的成熟，会越来
佐丹奴
越多的传统品牌商加入电商战场，以 抢占新市场，拓充新渠道，优化产品与渠道资源为目标，一波大肆进军的势头蠢蠢欲动。
代表：佐丹奴 百丽
轻型品牌店
轻型的品牌店是可行的，关键是别迷茫了自己，找出自己核心的竞争力，其它让更强的人来承担。而眼下，再有想着什么都是自己干的老板们，也需要重新思考了，别让自己绊倒。
服务型网店
服务型的网店越来越多，都是为了满足人们不同的个性需求，甚至 是帮你排队买电影票，都有人交易，很期待见到更多的服务形式的网店。
导购引擎型
比如导购类型的网站是使购物的趣味性、便捷性大大增加 同时诸多购物网站都推出了购物返现，少部分推出了联合购物返现 这些都用来满足大部分消费者的需求，许多消费者以不单单满足直接进入b2c网站购物了。购物前都会通过一些网购导购网站。
代表：网易返现
Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with procts and/or services.
An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions.
[edit]Types of B2C
While the term e-commerce refers to all online transactions, B2C stands for "business-to-consumer" and applies to any business or organization that sells its procts or services to consumers over the Internet for its own use. When most people think of B2C e-commerce, they think of Amazon, the online bookseller that launched its site in 1995 and quickly took on the nation's major retailers. In addition to online retailers, B2C has grown to include services such as online banking, travel services, online auctions, health information and real estate sites. Peer-to-peer sites such as Craigslist also fall under the B2C category.
B2C e-commerce went through some tough times, particularly after the technology-heavy Nasdaq crumbled in 2000. In the ensuing dotcom carnage, hundreds of e-commerce sites shut their virtual doors and some experts predicted years of struggle for online retail ventures. Since then, however, shoppers have continued to flock to the web in increasing numbers. In fact, North American consumers adopted e-commerce so much that despite growing fears about identity theft, they spent $172 billion shopping online in 2005, up from $38.8 billion in 2000.
By 2010, consumers are expected to spend $329 billion each year online, according to Forrester Research. What’s more, the percentage of U.S. households shopping online is expected to grow from 39 percent this year to 48 percent in 2010.
[edit]Unique attributes
Negotiation: Selling to another business involves haggling over prices, delivery and proct specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it's why the first B2B applications were for buying finished goods or commodities that are simple to describe and price.
Integration: Retailers don't have to integrate with their customers' systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention. But Buisnesses Should Not Be Mean To The Consumer
5、急求关于网络营销方案 外文文献
外文文献有，但翻译没有，翻译得靠你自己了，如果需要回复邮箱地址即可，希望能满足你的需要，能帮到你，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我找到也是很花时间的
6、求一篇网络营销、网络推广类的英文文献及翻译，需包括出处、作者，字数最好1万字左右。
可以直接到相关的论文站点，上面的信息会更多更全更细的。