网络营销现状外文文献

1、企业网络营销外文文献

可以说，今年来，企业的市场经理们发现随着互联网的日渐普及，一些传统的营销推广方式正在住家是小：在报纸、电视等传统媒体上花费重金投放的广告很少有人看了；精心策划的公关活动似乎也无人响应了。。。。。。为什么会这样？答案其实很简单--互联网改变了世界级，也改变了企业的营销环境！于是，市场经理们开始尝试给予互联网的新的营销推广方式，即为网络营销！
当然，现在的社会，将来，网络网络营销会更加发达，看现在的美国就能知道，我们国家真正的网络营销才刚刚起步，以后将急剧发展和壮大！
我非常关注网络营销，希望未来能够从事这一行业，因此看了一些相关的书籍，查了一些相关的资料。看了之后，首先，非常开阔眼见！让你知道现如今网络世界的便利性和可利用性，特别是对于企业、商家的网络资源营销利用有个重新的认识。
现在向你郑重推荐一本书《赢在网络营销》！王宜著，我才看完的这本书吗，我觉得，这本书是我看的迄今为止，介绍网络营销最全，案例最多的专业级书籍！

不过具体的与企业网络营销相关的外文文献我可没有，建议去网上搜网络营销案例！

2、求两篇网络营销的外文文献，毕业论文需要，要求有出处的，最好带翻译啊。麻烦发到邮箱[email protected]

直接下载，仔细看地址。内容、出处等内详。
Network marketing on a small-world network
BJ Kim, T Jun, JY Kim- Physica A: Statistical Mechanics and its , 2006
http://arxiv.org/PS_cache/physics/pdf/0506/0506122v1.pdf

Database Submission---The Evolving Social Network of Marketing Scholars
J Goldenberg, B Li, E Muller - Marketing Science, 2010
http://peo（删除）ple.few.eur.nl/st（此处）remersch/artikels/The%20Ev（中文）olving%20Social%20Netw（下载）ork%20of%20Marketing%20Scholars.pdf

From ethnic to network marketing
aGD Pires- 2007
http://data.adic.co.kr/sem/pdfdata/070618_1.pdf

下载有麻烦，追问！！

3、就是我想查找 中小企业网络营销的现状、问题与对策的相关论文外文文献资料，请问怎么查找呢？

?

4、求一篇电子商务网络营销方面的外文文献，翻译成中文2000左右，要近两年的

自己去sciencedirect，springerlink等外文数据库下载啊
或者到知网，维普等中文数据库下载
很多的，校园网内免费获取
校园网外可以利用google学术搜索，有部分能免费下载
仅供参考~

5、！！！急求！！！房地产网络营销的外文文献2篇

外文文献有，翻译没有，翻译得靠你自己了，希望能满足你的需要，能帮到你，如果需要直接百度Hi中留言同时贴出问题的链接地址和邮箱地址即可，或者告知其他安全可靠方式提供，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我找到也是很花时间的
如果需要直接百度Hi中添加我好友，留言同时贴出问题的链接地址和邮箱地址即可，或者告知其他安全可靠方式提供

留下邮箱地址如dgfgafd的126q邮箱
一六*零****八二*二QQ邮箱

相关外文文献已发送邮箱，翻译没有，翻译得靠你自己了，希望能满足你的需要，能帮到你，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我找到也是很花时间的

6、急求一份关于网络营销的英文文献及翻译

一、网页策略
A, web strategy

在网络市场空间企业的网站即代表着企业自身的形象。因此必须:
In the network market space enterprise website which represents the enterprise's own image. So you must:

1．抢占优良的网址并加强网址宣传
1. Take good website propaganda and strengthen url

2．精心策划网站结构
2. Carefully planned site structure

3．花大力气维护网站
3. Maintaining a website great effort

二．产品策略
2. Proct strategy

1． 企业可以通过分析网上的消费者总体特征来确定最适合在网上销售的产品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.

2． 产品的市场涵盖面要广。
2. The proct was much broader coverage of the market.

3． 与客户直接交流,为其提供个性化的服务。
3. Communicate directly with customers, providing personalized service.

三．价格策略
3. The price strategy

1．企业可以开发一个自动调价系统，同时还可以开展市场调查，以及时获得有关信息来对价格进行调整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.

2． 开发智慧型议价系统与消费者直接在网上协商价格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.

3．企业可开诚布公的在价格目录上向消费者介绍本企业价格制定程序，促使消费者做出购买决策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.

四．促销策略
4. The promotion strategy

1． 网络广告是目前较为普遍的促销方式。
1. Online advertising is the common way of promotion.

2． 利用网络聊天的功能开展消费者联谊活动或在线产品展销活动和推广活动。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.

3． 与非竞争性的厂商进行线上促销联盟。
3. The online promotion alliance with non competitive vendors.

4． 将网络文化与产品广告相融合，借助网络文化的特点来吸引消费者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.

五．渠道策略
5. The channel strategy

1． 结合相关产业的公司，共同在网络上设点销售系列产品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.

2． 在企业网站上设立虚拟店铺。
2. In the enterprise to set up a virtual store on the website.

3． 可直接利用电子邮件进行线上购物，也可通过划拨电汇付款，由企业通过邮局邮寄或送货上门进行货物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.

六．网络营销的顾客服务
6. The network marketing customer service

通过实施交互式营销策略，提供满意的顾客服务正是许多企业网络营销成功的关键所在。网上顾客服务的主要工具有电子邮件、电子论坛，常见问题解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc

7、想找一篇关于《网络营销与传统营销的比较研究》的外文文献和翻译

The network marketing and traditional marketing what's different? The network marketing theoretically, the Internet, no time, by many regional limits and even means also greatly ahead, contain great business opportunity. Practically, it also or marketing, just with the high-tech means, he also has a management idea problem, also have strategic planning questions, there's a environmental analysis, a target market, a marketing strategy and method of performance, market competition and develop such problems, the off-line (the traditional marketing) all do bad enterprise, it is impossible to do in Internet marketing. A, management concept 1, ShiChangGuan problem Online "DengKeShangMen" is still relatively common, "selling concept" also has a large market, this regarding the effect of Internet marketing has a great effect. The initiative to understand and analyze the market environment, keenly feel market, find market opportunities and threats, the market for marketing or business, summarize unceasingly and use of market rules and mechanisms, make full use of market resources, these problems in online also need attention. And the off-line marketing without substantial difference. Without these, off-line slow-moving, online also not marketable; Offline you will only DengKeShangMen, online you wouldn't the initiative; Offline you only can call "this enterprise proction XXX, breed together, complete in specification, competitive price, welcome to our customers throughout", "general manager XXX with all the staffs greet you!" Selling advertising, online, you have a "science and technology humanist." , "create tomorrow's new life!" The idea of advertising, even if such, may contain imitation nature, very pale, because behavior need concept and level do inside information. 2, gu objective problem The following about customers view though conventional marketing, but also to the network marketing has revealed: -- have customer is actually an important resource of enterprises, the resources even more important than capital, labor, so enterprises should take customers as an important resources to run and attention; - although the final purpose is enterprise profit, but to meet the customer is the most fundamental means. Constructing "the customer center" management and marketing model and marketing clues help enterprises to better achieve this goal; - stand in "the customer position" consider may help prevent enterprise operating in the error and long-term development, and not hamper the enterprise their goals. Enterprise in concept should first turn; - "the customer center" the idea to melt into enterprise culture, enterprise organization, operating, want careful to each link, to into employee consciously action. Implement the "gu objective" at the very least, the starting point and the breakthrough lies in understanding the customer, familiar with customers, relatively high level is the pursuit of customer satisfaction, higher level is the customer as an enterprise of "important resources" to business and care. The network marketing if did not realize the importance of customers and no analysis of the characteristics and needs of the customers, cannot achieve customer satisfaction, its effect is of course the discount. Some enterprise network marketing means also revealed its customers "position" or not seriously consider "customers position". 3, strategic concept problems At large, global focus on planning, small, the ability to implement ornamented with attitude, can also affect the network marketing, lack of an overview ability and ideas, and there is no effective implementation of means, network marketing may not well. What is the status of the network, and your customers in the target market is where, how, what, market target marketing steps, marketing measures, key and breakthrough? I'm afraid all is to consider. The market need planning, customer need planned measures, marketing tool needs a system arrangement. 4, opportunities view problems Online unlimited business opportunities, how do you go to find it, discover it, analyze it and use it? The current market opportunities for operators, the operation, quality, experience, information processing power and means have higher requirements. Just think: a total enterprises, an even basic work is done bad enterprise, can adapt to the information society and the information platform needs? ! 5, innovation and pioneering conceptual problem The network itself is innovation results. Internet marketing methods, means, customer contact, trading methods and so on innovation and and the traditional marketing, flowers bloom, like emerge in endlessly, it is further expand the important means business credentials. Just website case, just those waking enterprise and old total photos, proct photos, enterprise introction, honorary certificate within less than effect, I'm afraid. Second, marketing tool Use "online peddler" calls many enterprise "network marketing" means is much. Just for a site, it didn't call the advantages of the Internet into full play, but is the practice of the off-line brought to online. The network marketing means, as with realistic marketing and has great creative entomological12 society, far more than "sell" and "peddled" and "advertising". At least the following method can realize: online 1, at present a lot of enterprise dedicated procts and service marketing and advertising sales; 2, attract and train, operation customer resources (to attract potential customers, understand customer, customer communication, to cultivate customer loyalty depth); Three, market information collection and processing (many enterprise noticed who "buy" what, need what, actually, customer information, procts information, technical information, competitive information, information instry, the policy is not only real marketing information... must be, network marketing can also be important information source added); 4, Internet marketing management, the author will encounter some enterprise, hope for their development network marketing work platform, the solicitor platform, customer platform is some good practices; 5, corporate image of the publicity and promotion; 6, online public relations; 7 and online customer service; 8, on-line enterprise cooperation; So on, including various enterprises create more means, more features. Online marketing invalid, may be realistic marketing of these means are not in value result is marketing also stay in "selling concept" performance. Three, marketing style problem Marketing not pragmatic, eager, blundering wind also reflect on the network. Build a web site and send some e-mails, they want to receive one transaction, the hope customers buying immediately, the management process of the reality doesn't lay the foundation of the blood, toil, enterprise management level of the enterprise's business credit enhancement, and establish, enterprise customer resources' training, enterprise technical quality progress, cultivate enterprise competitive advantage, where is the day will achieve no advantage in offline, is the advantage on the net? Even the site itself, also not the wish input, expect the "bottom line, even network marketing" as is "without this marketing". Often hear a enterprise said, I built on the Internet websites, how will not bring a transaction, even visit people have no! He who seem hinting cause. Website customers come from visitors, and customer is proced by numerous visitors, you don't go to understand visitors (possible customer), where nakedly, lack of fundamental attraction peddle, again not to cultivate visitors resources, who come to visit you. Web site again not planning, content and insipid, information updates, and even fewer mistakes, some enterprises or even proct prices have, some enterprise in different page price and type is paradoxical. Can you say this kind of practice is responsible earnestly, pragmatic? Not on the Internet still good, just exposes his management style. The network marketing, no target market, and no target market, no effective marketing mix strategy, no systematic thinking and planning, no foundation work dependably how can you be? Although the network marketing and traditional marketing in the way a lot of difference, but marketing in common is mutually, to do "network marketing", must have the ability to do the traditional marketing, can more effectively, more and more channels for a greater scope on make full use of the Internet tools and resources 。