1、網站優化基本技巧的英文介紹
1, page optimization, will be the major key words into the home, and must in the first paragraph of the article title and page appears, keyword frequency will affect your level, but not excessive heap thorough keyword, as search engines deal with the consequences after very serious. Home of the color and layout is very important, if not so large portals or special need, the proposed framework of the color page no more than three, the content should not be too complicated, will be the most important use of information can be revealed by the . Home page optimization should also pay attention to the first (header) bottom of the page (footer) of the optimization, as the navigation key, Links, etc. on these two locations, so customers have easy to use search engines to find sites like these here chain within the chain or name. Home of the link must be good, honestly do not appear broken links or dead links, so may affect the search engines determine the content, leading to problems with your site.
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2, page optimization refers to home visits by company, proct catalog, information, feedback and other columns, generally we entered through the home page to access the content referred to within the page, inside pages with the same page should focus on optimization, which Page also the contents page for each different set keywords, rules, almost like home, but the weight of the content is not home so high. Contents inside to visit Zhu Yi access Rukou and export, Rukou is that from the site into the office to the inside pages of 地方, they should smart convenient and direct unless Teshu do Libi Mian open the page within the page Zaidan Chu's way may result Ke Hu visit barriers, will cause difficulties for search engines to check. Means within the pages of exports go through the rest of the content of links to general in page, side bar, the bottom of the other positions can be, you can use the proct section, the site recommendation, the site posted so hot compared the situation to guide clients turn to hot, or we want our customers Browse places.
3, static website, the most primitive of the site is static pages, such as home page is index.html such a format, but then so Jianzhan introced asp php code, web site information generated to improve the speed and rece hardware site the burden is to use dynamic display mode, the benefits of this model is able to promptly to website featuring a dynamic, article, the release of the user dynamic Deng displayed, but do not generate html article, this article is a virtual exhibition methods , we see the contents of the existing network it does not need the hard drive directly, but through asp php code dynamic display. This client is no problem here, and very quickly and very convenient, but the search engine seems very strange, such as index.asp? Jas = 1453 such a format, search engine do not think it is an article that is a code only, so will affect your. Of course such a situation better and better, as Google is basically dynamic documents included with the almost static. In order to better meet the search engines love, we can only articles written in static, and static files to increase hard disk space, relatively speaking, and reading the volume will increase if the burden on the server. So there may need to have lost its right. As a result, they proced a pseudo-static technology, is to index.php? Main = 1234 file in this format through the code disguised as 1234.html this format, in fact, the format of the article itself has not changed, have not really generate static documents, but in the search engine seems this is a static file.
The fourth problem is that search engine optimization, in fact, about the contents of the above are related to search engine optimization related, it can also cross references, search engine optimization website stand apart from the optimization, the most important or from outside the optimization is outside the chain of promotion, through the introction of external links to the site a powerful impetus for the site added more value. Extra chain There are many ways, the most primitive is the Links, links can also add some traffic, you can log a number of navigation site, you can post on the forum in a number of popular son blog, to open sub-stations. Of course the main problem is traffic should lead to his Web site to allow more people to visit your site. Search engine optimization is characterized by employing the mind can not be considered, but according to search for the robot to consider the issue of access methods, robots like the place to go if you have more to go, send posts son, writing articles Some big portals forum search engine to crawl a few minutes almost, that if the operation well, your site will soon give search engine found under the principle of relevance!
Fifth, the site of use and management optimization, why this is also a suggestion? Because our website is aimed at building up the use and management of people, if they do not optimize them, no matter how good the site is useless We know that if a person registered a user name when you through the steps 4-5 until you can, maybe he will leave the site directly closed. However, if too easy to register, no restrictions, then quickly turn into garbage post, post the machine's paradise, so we have to optimize the use of, reasonable control the time of registration, registration later use to make management a fast and convenient. Management functions in a comprehensive, timely feedback to management staff to effectively control the website content and user navigation rights, etc.. . . These can only be set different for each site, but optimized well, the site's success is also very important.
2、建立英文網站怎麼做?又如何去優化
這里說到的英文網站的優化,主要是針對英文網站在谷歌的優化。
要做好英文網站的優化,必須先了解一下整個網站建設的流程
以上流程既然已經清楚了,現在就來看下網站優化應該從那幾個部分著手。
英文網站不可缺少的六個部分優化
1、Home Page (首頁)
首頁的作用是吸引用戶注意。首頁決定了用戶是往下點還是關閉窗口,務必保持整潔、清爽且內容明確。
如果網站提供的是一個Web服務,切忌不要強迫必須先注冊,這等於是把用戶趕跑。
如果網站是銷售產品或服務的話,首頁應該包括這些信息:你在賣什麼,產品/服務給用戶的價值,信用保證,在線客服。
2、About us (關於我們)
這個頁面是建立網站的信任度的,也是整個網站第二重要的頁面了。首次登錄網站的用戶經常點擊「關於我們」的頁面,例如:在完成訂單前,進行注冊前都需要全面了解你的公司。
千萬不要把這個頁面用一個模板來湊合,誠實地將網站擁有者的私人信息、為什麼建這個網站、建站的背景及目的是什麼等信息表明清楚將獲得更多的信任。具體包括:公司的地理位置,建立時間及公司規模模式,最直接的聯系方式(當然,「聯系我們」頁面將會更詳細)等。
3、FAQ (常見問題問答)
當用戶瀏覽首頁及閱讀了關於我們的內容後,不一定對你的產品/服務完全弄明白的時候,他們往往去找FAQ頁面。如果沒有的話,你可能就失去了他們。
FAQ頁面最簡單的目的就是回答用戶反饋(潛在)的重點問題,更好地說明網站。
4、Privacy Policy (隱私保護)
這個環節看起來很不起眼,但毫無疑問是必須的,你甚至可以使用一份標準的模板。用戶一般不會專門去閱讀,而是與產品/服務聯系起來閱讀。
5、Terms and Conditions (條款聲明)
不要忽視它,它可以保護你。盡可能詳細點,有可能的話找個律師代你寫內容,也可以模仿與你站點相似的聲明,一切都是為了少吃官司。
6、Contact us (聯系我們)
為了加強信任感,這個頁面也不要做的太懶了,至少包括你的聯系方式的一種(如:手機號、郵件地址、即時通、在線客服),並且保證這些聯系有效並能即時得到回復。
工具/原料英文網站優化需要用到的幾個比較好的工具
1、seobook英文關鍵字分析工具
2、wordtracker
有免費試用的版本。也可以購買,對關鍵字研究有非常大的幫助。
3、Google 網站管理員中心
4、Yahoo Site Explorer 可以很好查詢網站頁面數和英文外鏈接
5、seoquake
3、英文網站如何做SEO優化?
英文網站做SEO優化需要做到站內推廣,站外優化,
站內主要包含:代碼優化,比如alt標簽,網站結構布局要合理,麵包屑導航是否完善,網站新聞要定期更新,保持一個持續更新的狀態的話,谷歌才會不斷來抓取網站內容;
站外主要就是第三方鏈接,國外網站的論壇,相關行業目錄,黃頁等;一些B2B網站信息發布,另外就是國外的社交平台,比如Facebook,twitter,pinterest,google+等,不同社交媒體所對應的要推廣的網站類型不同
另外,除此之外可以額外做一些付費渠道的推廣,比如谷歌競價,Facebook廣告來吸引足夠多的粉絲
英文網站優化其實跟中文優化的做法大同小異,詳細可以參考下實戰密碼那本書
4、英文網站如何做SEO優化
英文網站做SEO和中文的是一樣的,英文站主要優化的是谷歌,關注好谷歌排名就行了
英文網站優化,對於你的關鍵詞選擇,建議如下幾點:
1、使用谷歌的關鍵詞選取工具,精準的選擇產品核心關鍵詞
2、可以分析競爭對手的網站關鍵詞,看看他們是怎麼選擇關鍵詞的
而至於你說的優化,只要網站做好了,內鏈、外鏈,都正常的做就可以了
5、英文網站優化和中文網站優化有什麼區別?
1、中文SEO優化與外語SEO優化的方法原理都是相同的,因為百度也是學谷歌的。
2、中文SEO優化的關鍵詞是中文,外語SEO優化的關鍵詞是英文。
3、中文SEO優化比外語SEO優化更容易。
6、英文網站SEO優化如何選擇網站關鍵詞
夫唯老師說過具體可以從下面幾個角度獲得參考和靈感:
第一,最重要的,從客戶的角度考慮,他們搜索你的產品時將使用什麼關鍵字(可以問問您的客戶和銷售人員)。
第二點:看看同行、競爭對手的網站是用的什麼關鍵字,從而得到啟發和靈感。
第三點:控制關鍵詞數量和頻率,每個頁面中的同一個關鍵詞出現頻率控制在3次左右,保證關鍵字密度合理,搜索引擎也會認為該頁主題明確,切忌堆砌關鍵詞,早晚會飲鴆止渴得不喪失。
第四點:英文關鍵字可以採用搜索引擎overture的著名工具Keyword Suggestion Tool對這些關鍵字組進行檢測,可查看你的關鍵字在過去24小時內被搜索的頻率,最好的關鍵字是那些沒有被廣泛濫用而又很多人搜索的詞。中文工具可以通過Google提供的Keyword Sandbox工具進行關鍵字匹配和擴展。
7、英文網站如何要做好SEO優化
英語SEO優化和中文SEO優化還是有點不一樣的,光是語言這一關,就特別的難過。那麼我們如何做好SEO優化呢?
1.創新
SEO優化最重要的還是創新。因為搜索引擎都普遍喜歡新的東西,這樣被搜索引擎搜索到的幾率就會增大,被收錄同樣就會提高文章的點擊率從而提高網站點擊率。
2.吸引眼球
SEO優化的文章內容如果有有趣新穎的文章也會吸引更多的讀者去瀏覽和閱讀,相比於從小就開始接觸的中文文章,英語文章更需要後天的積累和提升。平時多看看英文書籍,了解外國人的思維和文化是必不可少的過程。
3.有自己的思路
SEO優化的時候要注意拓展自己的思路。中文文章也是如此,一般SEO優化文章都是按照所給的關鍵詞進行拓展,有時候一個關鍵詞就要寫出十幾篇文章,這對於做SEO優化的人員來說是有一定挑戰的。
4.避免資源枯竭
文章寫多了肯定會有才思枯竭的時候,也會遇到千篇一律的狀況,而這就是我們做SEO優化的需要克服的一個方面。當遇到這種情況的時候,可以在搜索引擎上搜索相關關鍵詞拓展,多找一些相關信息,多積累一些素材,這樣你的思維就會漸漸被打開。
5.SEO優化內容不要過於單一
不要局限於搜索英文的相關資料,你也可以在一些中文網站上面搜索,這樣不僅擴大的搜索的范圍,資源廣泛,也有利於你拓展自己的思維。但是不要純粹的用一些翻譯軟體為了圖方便和節省時間,有自己想法和思維的文章才會活起來,才會被更多的人發現和接收。
8、英文網站的seo優化怎麼做
英文網站做SEO和中文的是一樣的,英文站主要優化的是Google,關注谷歌排名就可以了
英文網站優化,對於你說的關鍵詞選擇,建議如下幾點:
1、使用谷歌的關鍵詞選取工具,精準的選擇產品熱門關鍵詞
2、分析下競爭對手的網站關鍵詞,看看他們是怎麼選擇關鍵詞的
而至於你說的優化,只要網站做好了,內鏈、外鏈,都正常的做就可以了
9、英文網站站內SEO優化如何做到極致
文站主要優化的是Google,關注谷歌排名就可以了 英文網站優化