1、找有關網路營銷的外文資料
Internet marketing, also referred to as online marketing or eMarketing (or e-Marketing), is the marketing of procts or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
Business models
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.[1]
Advantages
nternet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase procts and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it.
However, internet marketing isn't a panacea. It still requires intelligent planning and careful execution. Emphasize business goals and use methods such as CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.
There are a few important characteristics that differentiate Internet marketing from "off-line marketing":
- One-to-one vs. one-to-many approach: The targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for(1).
- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a certain group of people will like their new proct or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.
Internet marketing, as of 2007, is growing faster than other types of media.[citation needed]Since exposure, response and overall efficiency of Internet media is easier to track than traditional "off-line" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc., instead of siloing each medium. The effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Limitations
Because Internet marketing requires customers to use newer technologies than traditional media, not all people may get the message. Low speed Internet connections are one barrier. If companies build overly large or complicated web pages, some Internet users struggle to download the information on dial up connections or mobile devices.
From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. However, it is an instry standard for e-commerce vendors to have liberal return policies and in store pick up services to reassure customers.
A survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internal capability, and difficulty convincing senior management as the top three barriers to entry for large companies looking to market online. [2]
[edit] Security concerns
For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. Some companies that buy customer information offer the option for indivials to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.
Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an indivial is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is whether or not they will receive exactly what they purchase. Trustworthy, reliable merchant performance has been a consumer concern since the inception of ecommerce, and to date, merchants have attempted to address these concerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by leveraging merchant / feedback rating systems and ecommerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable procts and services. In addition, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems after they actually do occur.
[edit] Effects on instries
Internet marketing has had a large impact on several instries including music, banking, and flea markets, as well as the advertising instry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[3] In the music instry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.
More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 150 million U.S. alts now bank online, with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those indivials who use the Internet, 44% now perform banking activities over the Internet.
Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the instry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.
The effect on the ad instry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[4][5][6] PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9 billion in 2006 [7].
2、網路營銷的英文名稱到底有哪幾種？
據國家工信部網路營銷學院的數據分析，internet marketing：即互聯網營銷，是指在國際互聯網上開展的營銷活動。
network marketing：即網上營銷，是指在網路上開展的營銷活動，此處的網路不僅指國際互聯網，尚包含電話網路，增值網路等。
on-line marketing：即線上營銷或在線營銷，指藉助聯機網路開展的網上營銷。
e-Marketing：即電子化營銷或電子營銷，指通過國際互聯網，內部網和外部網開展的營銷活動。
cyber marketing：及虛擬營銷或計算機數字營銷，指藉助聯機網路，計算機通信和數字互動式媒體的營銷方式。
網路營銷其實是市場營銷的一種新的營銷方式，它藉助新的通訊技術，實現了遠程互動式營銷。
3、網路營銷英文文獻
請你留下個扣扣，發給你
4、有誰知道網路營銷的英文資料？
Internet Marketing,「網路營銷」可以參考下內容：）~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.
If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.
SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.
Internet Marketing,直譯為「網路營銷」。它有廣義和狹義兩種定義。
廣義上，Internet Marketing指企業利用互聯網為滿足用戶需求，實現企業目標而提供產品或服務的一系列經營活動過程。它包括市場調研、產品的目標市場選擇、產品設計、產品開發、營銷組合策略的制定、產品銷售、售後服務、用戶意見反饋、效果評估、策略調整等一系列與市場有關的企業經營活動。英文的定義為：(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.
狹義上，Internet Marketing被理解成網站推廣，是等同於Web Promotion或Site Promotion的一種推廣行為。英文的定義為：Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.
Internet Marketing在廣義上是戰略，在狹義上是戰術。
目前網上普遍提到的「網路營銷」大都指的是狹義上的網站推廣，為了區別於狹義的定義，今後我將用「網路市場營銷」這個詞來表示Internet Marketing廣義的意思。
5、網路營銷的英文單詞
網路營銷
[詞典] network marketing;
[例句]在網路營銷和廣告和網上銷售，吸引新的顧客。
Web marketing and advertising and online sales attract new customers.
網路營銷常用英文專業名詞有：
SEM ：Search Engine Marketing的英文縮寫，其中文意思就是搜索引擎營銷
SEO：是英文Search Engine Optimization的縮寫，中文意思是搜索引擎優化。
PPC（Pay-per-Click）：是根據點擊廣告或者電子郵件信息的用戶數量來付費的一種網路廣告定價模式。
PPL（Pay-per-Lead）：根據每次通過網路廣告產生的引導付費的定價模式。例如，廣告客戶為訪問者點擊廣告完成了在線表單而向廣告服務商付費。
CPO：Cost per Order 簡稱CPO，也稱為Cost-per-Transaction，即根據每個訂單/每次交易來收費的方式。
CPTM： (Cost per Targeted Thousand Impressions) 經過定位的用戶（如根據人口統計信息定位）的千次印象費用。CPTM與CPM的區別在於，CPM是所有用戶的印象數，而CPTM只是經過定位的用戶的印象數。
CPM：Cost per Thousand Impressions又稱CPM(千印象費用) 網上廣告產生每1000個廣告印象數的費用,即按廣告投放次數而非投放時間長度收費。目前絕大部分網路廣告採用此標准計費。按訪問人次收費已經成為網路廣告的慣例。目前國際上每個CPM收費從$20到$80不等。
CPA：Cost per Action計價方式是指按廣告投放實際效果，即按回應的有效問卷或定單來計費，而不限廣告投放量。CPA廣告是網路中最常見的一種廣告形式，當用戶點擊某個網站上的cpc廣告後，這個站的站長就會獲得相應的收入。
Ad click：廣告點擊。是用戶對廣告的反應形式之一，通過對廣告的點擊引起當前瀏覽內容重新定向到另一個網站或者同一個網站其他網頁。
Ad display/Ad delivered：廣告顯示/廣告傳遞。一個廣告在用戶電腦屏幕上完全顯示稱為一次廣告顯示 /廣告傳遞。
Ad download ：廣告下載。伺服器完整地將一個廣告下載到用戶的瀏覽器稱為廣告下載。如果用戶的請求並沒有被完全執行，廣告下載不完整或者沒有被下載，就行不成廣告瀏覽。廣告下載與廣告顯示意義相近。
Ad impression：廣告印象。廣告印象包括兩個方面：伺服器端和用戶端。網路廣告可以來自伺服器為用戶瀏覽器提供的廣告顯示，也可以是來自用戶瀏覽器的請求。對廣告印象有不同的測量方式。粗略的說，廣告印象和頁面顯示、廣告下載比較接近。
Ad impression ratio：廣告印象率。點擊數與廣告印象數的比例，同點擊率。
Ad Views ：(廣告瀏覽)網上廣告被用戶下載的的次數,一般以一段時間來衡量.(如:次/天)
Banner：（橫幅廣告) 一個表現廣告主內容的圖片，放置在廣告商的頁面上，往往做成動畫形式。一般不超過12K。有時也稱為標志廣告、標准標志廣告、旗幟廣告、橫幅廣告、全幅廣告、條幅廣告等多種名稱，是互聯網上常見的網路廣告形式之一。通常是一個顯示於網頁上的圖片，常用格式包括.gif、jpg、swf等。BANNER廣告有多種規格，其中最常用的是486×60像素的標准標志廣告，由於這種規格曾處於支配地位，在早期有關網路廣告的文章中，如沒有特別指名，通常都是指標准標志廣告。
BUTTON：按鈕式廣告。 通常比BANNER廣告小一些，常用的按鈕廣告尺寸有四種：125×125(方形按鈕)，120×90，120×60，88×31。
6、網路營銷或物流的英文論文資料...
http://zh.wikipedia.org/wiki/%E7%89%A9%E6%B5%81
http://en.wikipedia.org/wiki/Logistics
http://books.google.com.sg/books?hl=en&id=GTPenhwzDSgC&dq=Logistics&printsec=frontcover&source=web&ots=uw1ASWrVzm&sig=DUYPkErY7JfMmE0-tUMgQPo5WTU#PPP1,M1
http://books.google.com.sg/books?hl=en&id=9I8HvNfSsk4C&dq=Logistics&printsec=frontcover&source=web&ots=ZSBPC9KYFZ&sig=r5X83hyCyyjltf4RkdHmvYloryw
http://books.google.com.sg/books?hl=en&id=_sN-Wedb7rQC&dq=Logistics&printsec=frontcover&source=web&ots=tDSkcHfTFu&sig=5MWYKRcXYHkDeOUBbuuOziiE5PY
Logistics
Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations). Logistics involve the integration of information, transportation, inventory, warehousing, material-handling, and packaging.
Origins and definition
The term "logistics" originates from the ancient Greek "λόγος" ("logos"—"ratio, word, calculation, reason, speech, oration").
Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, there were military officers with the title 『Logistikas』 who were responsible for financial and supply distribution matters.
The Oxford English dictionary defines logistics as: 「The branch of military science having to do with procuring, maintaining and transporting material, personnel and facilities.」Another dictionary definition is: "The time related positioning of resources." As such, logistics is commonly seen as a branch of engineering which creates "people systems" rather than "machine systems"....
Logistician
Logistician is the profession in the logistics & transport sectors, including sea, air, land and rail modes. Professional qualifications for the logisticians can carry post-nominal letters. Common examples include FCILT/CMILT/MILT (by The Chartered Institute of Logistics & Transport) (CILT), EJLog/ESLog/EMLog (by European Logistics Association) (ELA), PLog (by Canadian Professional Logistics Institute), CML/CPL (by International Society of Logistics) (SOLE), JrLog/Log/SrLog (by China Federation of Logistics & Purchasing) (CFLP), FHKLA/MHKLA (by Hong Kong Logistics Association) (HKLA), PLS/CTL/DLP (by American Society of Transportation & Logistics) (AST&L). However, some universities and academic institutions do help in procing logisticians, by offering academic degree programmes at both undergraate and postgraate levels, too.
Military logistics
In military logistics, logistics officers manage how and when to move resources to the places they are needed. In military science, maintaining one's supply lines while disrupting those of the enemy is a crucial—some would say the most crucial—element of military strategy, since an armed force without resources and transportation is defenseless.
The defeat of the British in the American War of Independence, and the defeat of Erwin Rommel in World War II, have been largely attributed to logistical failure.[citation needed] The historical leaders Hannibal Barca, Alexander the Great and the Duke of Wellington are considered to have been logistical geniuses.
Another field within logistics is called Medical logistics.
Logistics management
Logistics management is that part of the supply chain which plans, implements and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customers' requirements. A professional working in the field of logistics management is called a logistician.
The Chartered Institute of Logistics & Transport (CILT) was established in the United Kingdom in 1919 and was granted the Royal Charter in 1926. The Chartered Institute is one of professional bodies or institutions for the logistics & transport sectors, that offers such professional qualification or degree in logistics management.
Logistics Management Software
Software is used for logistics automation which helps the supply chain instry in automating the work flow as well as management of the system. There are very few generalized software available in the new market in the said topology. This is because there is no rule to generalize the system as well as work flow even though the practice is more or less the same. Most of the commercial companies do use one or the other custom solution.
But there are various software that are being used within the departments of logistics. Few department in Logistics are namely, Conventional Department, Container department, Warehouse, Marine Engineering, Heavy haulage, Etc.
The softwares that are used in these departments are,
Conventional department : CVT software / CTMS software /
Container Trucking: CTMS software /
Warehouse : WMS /
Business logistics
Logistics as a business concept evolved only in the 1950s. This was mainly e to the increasing complexity of supplying one's business with materials and shipping out procts in an increasingly globalized supply chain, calling for experts in the field who are called Supply Chain Logisticians. This can be defined as having the right item in the right quantity at the right time at the right place for the right price and is the science of process and incorporates all instry sectors. The goal of logistics work is to manage the fruition of project life cycles, supply chains and resultant efficiencies.
In business, logistics may have either internal focus (inbound logistics), or external focus (outbound logistics) covering the flow and storage of materials from point of origin to point of consumption (see supply chain management). The main functions of a qualified logistician include inventory management, purchasing, transportation, warehousing, consultation and the organizing and planning of these activities. Logisticians combine a professional knowledge of each of these functions so that there is a coordination of resources in an organization. There are two fundamentally different forms of logistics. One optimizes a steady flow of material through a network of transport links and storage nodes. The other coordinates a sequence of resources to carry out some project.
Proction logistics
The term is used for describing logistic processes within an instry. The purpose of proction logistics is to ensure that each machine and workstation is being fed with the right proct in the right quantity and quality at the right point in time.
The issue is not the transportation itself, but to streamline and control the flow through the value adding processes and eliminate non-value adding ones. Proction logistics can be applied in existing as well as new plants. Manufacturing in an existing plant is a constantly changing process. Machines are exchanged and new ones added, which gives the opportunity to improve the proction logistics system accordingly. Proction logistics provides the means to achieve customer response and capital efficiency.
Proction logistics is getting more and more important with the decreasing batch sizes. In many instries (e.g. mobile phone) batch size one is the short term aim. This way even a single customer demand can be fulfilled in an efficient way. Track and tracing, which is an essential part of proction logistics - e to proct safety and proct reliability issues - is also gaining importance especially in the automotive and the medical instry.
物流，最早是在二戰中，圍繞戰爭物資供應，美國軍隊建立的「後勤」（Logistics）理論為原型的。當時的「後勤」是指將戰時物資生產、采購、運輸、配給等活動作為一個整體進行統一布置，以求戰略物資補給的費用更低、速度更快、服務更好。後來，將「後勤」體系移植到現代經濟生活中，才逐步演變為今天的物流。物流系統也可像互聯網般，促進全球化。在貿易上，若要更進一步與世界連系，就得靠良好的物流管理系統。我們手上的商品很多是『游歷』各國後才來到的。原料可能來自馬來西亞和泰國，加工可能在新加坡，生產卻在中國，最後才入口到美國。產品的「游歷」」路線就是由物流師計劃、組織、指揮、協調、控制和監督，使各項物流活動實現最佳的協調與配合，以降低物流成本，提高物流效率和經濟效益。目標就是要快且低開銷。
物流是一個控制原材料、製成品、產成品和信息的系統。
物質資料從供給者到需求者的物理運動，是創造時間價值、場所價值和一定的加工價值的活動。
物流是指物質實體從供應者向需求者的物理移動，它由一系列創造時間價值和空間價值的經濟活動組成，包括運輸、保管、配送、包裝、裝卸、流通加工及物流信息處理等多項基本活動，是這些活動的統一。
物流師
物流師（Logistician）即是負責物流系統管理的專才。物流師就是一個專家，地位與會計師、律師、醫生或工程師同等。
1919年，英國成立了專業的物流組織，並在7年的時間內 (1926年)，就取得英皇的認同，成立了英國皇家特許物流與運輸專院 (The Chartered Institute of Logistics & Transport) (CILT)。英國皇家特許物流與運輸專院院士 (Chartered Member) 就是一個專業物流師。如今，世界上也有其他專業的物流組織，如歐洲專業物流協會 (European Logistics Association) (ELA)，香港物流協會 (Hong Kong Logistics Association) (HKLA)，中國物流與采購聯合會 (China Federation of Logistics & Purchasing) (CFLP)，美國國際專業物流協會 (International Society of Logistics) (SOLE) 及 美國運輸與物流協會 (American Society of Transportation & Logistics) (AST&L) 所檢定及認可的專業物流師。
物流管理
物流管理是指在社會再生產過程中，根據物質資料實體流動的規律，應用管理的基本原理和科學方法，對物流活動進行計劃、組織、指揮、協調、控制和監督，使各項物流活動實現最佳的協調與配合，以降低物流成本，提高物流效率和經濟效益。如今，物流管理的專業知識被運用在貿易上，連系了整個世界。
參見
第一方物流
第二方物流
第三方物流
第四方物流
第五方物流
供應鏈
物流管理
後勤學（軍事物流學）
物流系統論
現代物流技術
集裝單元裝卸搬運技術
散料裝卸搬運技術
自動倉儲系統技術
流通加工技術
物流包裝技術
物流信息技術
條碼技術
EDI技術
地理信息系統GIS
全球衛星定位系統GPS
智能交通系統ITS
射頻識別RFID
可追溯性 (物流)
物流企業
7、求關於網路營銷的英文原文
internet marketing：即互聯網營銷，是指在國際互聯網上開展的營銷活動。
network marketing：即網上營銷，是指在網路上開展的營銷活動，此處的網路不僅指國際互聯網，尚包含電話網路，增值網路等。
on-line marketing：即線上營銷或在線營銷，指藉助聯機網路開展的網上營銷。
e-Marketing：即電子化營銷或電子營銷，指通過國際互聯網，內部網和外部網開展的營銷活動。
cyber marketing：及虛擬營銷或計算機數字營銷，指藉助聯機網路，計算機通信和數字互動式媒體的營銷方式。
關於網路營銷的文章和資訊，可參見這個網站：http://www.tomx.com
8、急求一份關於網路營銷的英文文獻及翻譯
一、網頁策略
A, web strategy
在網路市場空間企業的網站即代表著企業自身的形象。因此必須:
In the network market space enterprise website which represents the enterprise's own image. So you must:
1．搶占優良的網址並加強網址宣傳
1. Take good website propaganda and strengthen url
2．精心策劃網站結構
2. Carefully planned site structure
3．花大力氣維護網站
3. Maintaining a website great effort
二．產品策略
2. Proct strategy
1． 企業可以通過分析網上的消費者總體特徵來確定最適合在網上銷售的產品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.
2． 產品的市場涵蓋面要廣。
2. The proct was much broader coverage of the market.
3． 與客戶直接交流,為其提供個性化的服務。
3. Communicate directly with customers, providing personalized service.
三．價格策略
3. The price strategy
1．企業可以開發一個自動調價系統，同時還可以開展市場調查，以及時獲得有關信息來對價格進行調整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.
2． 開發智慧型議價系統與消費者直接在網上協商價格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.
3．企業可開誠布公的在價格目錄上向消費者介紹本企業價格制定程序，促使消費者做出購買決策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.
四．促銷策略
4. The promotion strategy
1． 網路廣告是目前較為普遍的促銷方式。
1. Online advertising is the common way of promotion.
2． 利用網路聊天的功能開展消費者聯誼活動或在線產品展銷活動和推廣活動。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.
3． 與非競爭性的廠商進行線上促銷聯盟。
3. The online promotion alliance with non competitive vendors.
4． 將網路文化與產品廣告相融合，藉助網路文化的特點來吸引消費者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.
五．渠道策略
5. The channel strategy
1． 結合相關產業的公司，共同在網路上設點銷售系列產品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.
2． 在企業網站上設立虛擬店鋪。
2. In the enterprise to set up a virtual store on the website.
3． 可直接利用電子郵件進行線上購物，也可通過劃撥電匯付款，由企業通過郵局郵寄或送貨上門進行貨物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.
六．網路營銷的顧客服務
6. The network marketing customer service
通過實施互動式營銷策略，提供滿意的顧客服務正是許多企業網路營銷成功的關鍵所在。網上顧客服務的主要工具有電子郵件、電子論壇，常見問題解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc