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汽車網路營銷英文摘要

發布時間:2020-08-22 14:30:48

1、求汽車4S銷售與服務論文參考文獻及摘要的英文解釋.....從哪下載翻譯的字典?謝謝

《 基於顧客忠誠度的汽車4S 店服務水平評價研究》
《 汽車4S 店波特五力模型分析》
《試論國產汽車品牌營銷對策》
以上三篇,其中兩篇有英文摘要。如果需要就留郵箱。

2、英文摘要格式

一、標題

一篇較長的英語論文(如英語畢業論文)一般都需要標題頁,其書寫格式如下:第一行標題與列印紙頂端的距離約為列印紙全長的三分之一,與下行(通常為by,居中)的距離則為5cm,第三、第四行分別為作者姓名及日期(均居中)。

如果該篇英語論文是學生針對某門課程而寫,則在作者姓名與日期之間還需分別打上教師學銜及其姓名(如:Dr./Prof.C.Prager)及本門課程的編號或名稱(如:English 734或British Novel)。

二、提綱

英語論文提綱頁包括論題句及提綱本身,其規范格式如下:先在第一行(與列印紙頂端的距離仍為2.5cm左右)的始端打上 Thesis 一詞及冒號,空一格後再打論題句,回行時左邊須與論題句的第一個字母上下對齊。

主要綱目以大寫羅馬數字標出,次要綱目則依次用大寫英文字母、阿拉伯數字和小寫英文字母標出。各數字或字母後均為一句點,空出一格後再打該項內容的第一個字母;處於同一等級的綱目,其上下行左邊必須對齊。

需要注意的是,同等重要的綱目必須是兩個以上,即:有Ⅰ應有Ⅱ,有A應有B,以此類推。如果英文論文提綱較長,需兩頁紙,則第二頁須在右上角用小寫羅馬數字標出頁碼,即ii(第一頁無需標頁碼)。

三、摘要

1、英文摘要是應用符合英文語法的文字語言,提供論文內容梗概為目的的短文。(內容基本與中文摘要相同,但不用完全逐句對應)。

2、英文題目、摘要、關鍵詞自成一頁(1頁即可),放在中文摘要頁之後。

3、英文字體與行間距: 統一使用「西文字體」中的「Times New Roman」,1.5倍行間距。

4、英文題目: 使用三號字加粗。

5、英文摘要: 「Absract」頂格,使用四號字,並加粗。

6、英文關鍵詞: 「Key Words」頂格,使用四號字並加粗。

四、正文

有標題頁和提綱頁的英語論文,其正文第一頁的規范格式為:論文標題居中,其位置距列印紙頂端約5cm,距正文第一行約1.5cm。段首字母須縮進五格,即從第六格打起。

正文第一頁不必標頁碼(但應計算其頁數),自第二頁起,必須在每頁的右上角(即空出第一行,在其後部)打上論文作者的姓,空一格後再用阿拉伯數字標出頁碼;阿拉伯數字(或其最後一位)應為該行的最後一個空格。

在列印正文時尚需注意標點符號的列印格式,即:句末號(句號、問號及感嘆號)後應空兩格,其他標點符號後則空一格。

五、文中引述

正確引用作品原文或專家、學者的論述是寫好英語論文的重要環節;既要注意引述與論文的有機統一,即其邏輯性,又要注意引述格式 (即英語論文參考文獻)的規范性。

引述別人的觀點,可以直接引用,也可以間接引用。無論採用何種方式,論文作者必須註明所引文字的作者和出處。美國學術界通行的做法是在引文後以圓括弧形式註明引文作者及出處。

六、文獻目錄

論文作者在正文之後必須提供論文中全部引文的詳細出版情況,即文獻目錄頁。美國高校一般稱此頁為 Works Cited, 其格式須注意下列幾點:

目錄頁應與正文分開,另頁列印,置於正文之後。

目錄頁應視為英語論文的一頁,按論文頁碼的順序在其右上角標明論文作者的姓和頁碼;如果條目較多,不止一頁,則第一頁不必標出作者姓和頁碼(但必須計算頁數),其餘各頁仍按順序標明作者姓和頁碼。

標題Works Cited與列印紙頂端的距離約為2.5cm,與第一條目中第一行的距離仍為0.6cm;各條目之間及各行之間的距離亦為0.6cm,不必留出更多空白。

各條目內容順序分別為作者姓、名、作品名、出版社名稱、出版地、出版年份及起止頁碼等;各條目應嚴格按各作者姓的首字母順序排列,但不要給各條目編碼,也不必將書條與雜志、期刊等條目分列。各條目第一行需頂格列印,回行時均需縮進五格,以將該條目與其他條目區分開來。

英語論文摘要又稱文摘,是論文的重要組成部分,它是以提供文獻內容梗概為目的,不加評論和補充解釋,簡明、確切地記述文獻重要內容的短文。摘要應具有獨立性和自明性,並擁有與文獻同等量的主要信息,即不需閱讀全文,就可獲得重要的信息。

摘要通常置於文題之後,文章之首。在論文發表後,論文摘要常被文獻檢索系統所收集。英語論文摘要一般為200-300單詞,並有與英文摘要表達觀點一致的中文摘要與之對應。

(2)汽車網路營銷英文摘要擴展資料

論文的作用

論文為進行各個學術領域的研究和描述學術研究成果的文章。它既是探討問題進行學術研究的一種手段,又是描述學術研究成果進行學術交流的一種工具。不同的人發表論文的作用也不同:

1、評職稱(晉升職稱):研究生 畢業需要;教師 、醫護人員 、科研院所的人員、企業員工 等 晉升高一級的職稱時,發表期刊論文是作為一項必須的參考指標。

2、申報基金、課題 :教育、科技、衛生系統 每年申報的國家自然科學基金項目、其它各種基金項目、各種研究課題時,發表論文 是作為 基金或課題 完成的一種研究成果的結論性展示。

3、世界性基礎領域的研究,比如在醫學、數學、物理、化學、生命科學 等領域開展的基礎性研究,公開發表論文 是對最新科技 科學研究成果、研究方法的一種展示和報道。以推動整個社會的科技進步等。

3、找篇關於網路營銷的文章,中英文對照的1500字

相關文章:

淺析我國企業網路營銷的發展

21世紀,人類已經步入了以網際網路為基礎的網路經濟時代。計算機網路技術的迅猛發展和廣泛應用對當代社會產生了全方位的影響,也給企業的營銷管理帶來了巨大的變革。網路營銷是適應網路技術發展與信息網路時代變革的新型營銷方式,它改變了傳統的營銷理念、營銷策略、營銷手段和方式,將成為21世紀企業營銷的主流。與傳統營銷相比,網路營銷顯現出更為廣泛性、實時性、經濟性、交互性等特點。
目前我國上網計算機數量、上網用戶人數總量比較大但普及程度並不高,信息技術在我國企業中應用現狀也不太令人樂觀。通過比較中國企業與外國企業的網路營銷規模、企業擁有網站數量等一系列問題,發現我國網路營銷總體水平還較低,制約我國企業網路營銷發展的障礙和主要問題如下:

一、制約我國企業網路營銷發展的障礙
網路營銷屬於企業自身的管理活動。企業網路營銷的開展,必須積極適應市場環境和消費者的變化,我國企業網路營銷發展障礙主要來自企業內部,包括企業在認識、管理和人才等方面存在的障礙。
1.認識方面的障礙
這是我國企業開展網路營銷最大的障礙。目前企業對網路營銷的認識,呈現兩種截然相反的態度:一種是對網路營銷的過分神化,一種是對網路營銷的認識不足。可以說,這兩種對網路營銷的認識都是片面的,對企業的網路營銷實踐有著巨大的危害。
2.管理方面的障礙
當前我國企業開展網路營銷,在內部管理的三個層次:基層管理、中層管理和高層管理上都還存在著一定的制約因素。目前,國內一些企業的管理體制尚不健全,沒有一套規范系統的管理制度。大多數企業屬於被動反應型,隨著新問題的出現,由管理者制定新的措施,卻很少考慮新制度是否適應本企業的實際情況等問題。導致管理制度呆板僵化,制度之間的系統性不強。
3.人才方面的障礙
人力資源始終是企業最重要的無形資產。企業開展網路營銷,需要各方面的人才,尤其是具備全新信息觀念和新型知識結構的復合型人才,他們是企業實施網路營銷的中堅力量。目前,國內企業在技術人才、管理人才,以及復合型人才等方面,與國際企業相比,都極其匱乏。

二、我國企業網路營銷存在的具體問題
1.互聯網基礎設施建設薄弱
我國的通信業雖經連續十餘年的大發展,尤其是通信網的建設,為我國國民經濟的信息化奠定了網路基礎,但這與流通網路化的未來發展要求相比,還遠遠不夠。不同的地區,在網路營銷發展上存在著較大的差異。

2.企業網路營銷人才缺乏
人力資源始終是企業最重要的無形資產。企業開展網路營銷,需要各方面的人才,尤其是具備全新信息觀念和新型知識結構的復合型人才,他們是企業實施網路營銷的中堅力量,而我國企業恰恰缺少既懂技術又熟悉營銷業務流程的綜合性人才。一來大多數企業只會用人,而沒有培養人的觀念,二來企業內部缺乏有效的激勵機制,導致人才流失情況嚴重。
3.安全、方便的網路支付機制欠缺
在網路上直接進行支付就離不開銀行信用卡方式。目前,我國網路支付的技術尚不成熟,雖然銀行卡在線支付已在中國銀行、招商銀行、中國建設銀行實現,但我國銀行的電子化水平普遍不高,安全性又差,銀行網路之間相對封閉,尚不能承擔起支付網路電子交易費用的任務,無法在網上實現交易的全過程。因此,目前在網路安全支付方面存在的技術和觀念問題是網路營銷發展的核心與關鍵障礙。
網路營銷是新世紀市場營銷的必由之路,它給廣大企業帶來了歷史機遇,同時也帶來了嚴峻的挑戰。鑒於我國網路營銷存在的諸多制約因素,應採取如下對策:
(1)樹立正確的網路營銷觀念。堅決摒棄原有的幾種不正確認識,結合企業自身行業及產品特點,結合企業文化,結合企業營銷管理模式,樹立符合企業需求的網路營銷觀念。
(2)加強網路的基礎設施建設。實施網路營銷活動的對象是網路用戶,所以網路用戶的數量也是網路營銷發展的必要條件,目前我國Internet的基礎設施還相當落後,需要加強和改進的地方很多。上網人數的多少受到網路運行速度和上網資費高低的制約,而網路運行速度和上網費用受到網路基礎設施建設完備程度的影響。因此需要政府發揮宏觀調控的作用,加大網路基礎設施的建設力度,鼓勵國內企業大力開發具有自主知識產權的計算機網路軟硬體產品,改善目前的網路環境。
(3)加強網路營銷立法與監督。無論網路安全、網上結算還是商品配送,都涉及法律法規問題,只有建立、健全和完善相關法規,嚴懲違法者,才能保證網路營銷的正常進行。因此,國家必須在立法和執法上加大力度,在網路市場准入制度、網路交易的合同認證、執行和賠償、反欺騙、知識產權保護、稅收征管、廣告管制、交易監督,以及網路有害信息過濾等方面制定規則,為網路營銷的健康、有序、快速發展提供一個公平規范的法律環境。
(4)培養網路營銷人才。在知識經濟時代,由於信息技術和網路引發的一系列商業革命已經如火如荼,網路營銷需要具備全新信息觀念和新型知識結構的復合型人才,他們是實施網路營銷的中堅力量。網路營銷對人才的要求很高,一個合格的人才不僅需要懂得電腦、互聯網,還要精通金融貿易、物資經營管理,並且要將這幾方面很好地結合在一起。必須要充分利用各種途徑和手段,培養、引進並合理使用好一批素質較高、層次合理、專業對口的網路、計算機及經營管理等方面的專業人才,為企業網路營銷的發展提供人才保障。

網路營銷是企業營銷活動的重要組成部分,是傳統營銷不斷發展和提高的產物,網路營銷正是在與傳統營銷的結合和相互促進中使其日益成熟。我國政府和企業要各司其職,認真研究對策,從不同方面促進我國網路營銷的發展。在營銷策略的制定過程中,充分利用網路的互動性、實時性等特點開發出適合我國國情和企業實際情況的網路營銷新方式、新策略,使企業在日益激烈的市場競爭中立於不敗之地。

Analysis of the enterprise network marketing

21st century, mankind has entered the Internet-based network economy. Computer Network Technology's rapid development and wide application of contemporary society have had a full range of impact to the enterprise marketing management has brought enormous change. Network Marketing is to adapt to network technology development and information network of the new era of change in marketing, it has changed the traditional marketing concepts, marketing strategies, marketing tools and methods will become the 21st century the mainstream of corporate marketing. Compared with traditional marketing, network marketing is showing a more extensive, real-time, the economy, and interactive features.
Currently, China's number of online computers, Internet users to the total number of relatively large but penetration is not high, information technology application in China's enterprises are also less optimistic about the status quo. By comparing the Chinese enterprises and foreign enterprises, the size of network marketing, the enterprise has a range of issues such as the number of Web sites and found that the overall level of China's Internet marketing is still relatively low, restricting the marketing of our enterprise network and the main obstacle to the development of questions are as follows:

First, constraints of our enterprise network marketing obstacle to the development of
Network Marketing is the enterprise's own management activities. The development of enterprise network marketing, we must actively adapt to market changes in the environment and consumers, our corporate network of marketing development obstacles mainly from enterprises, including enterprises in the understanding, management and personnel obstacles.
1. Understanding of the obstacles
This is network marketing enterprises to develop the biggest obstacle. At present, enterprises network marketing awareness, show the two diametrically opposed attitude: a kind of network marketing are over-deification, a network marketing are lack of understanding. It can be said that both the awareness of network marketing is one-sided, on the company's network marketing practice has enormous harm.
2. Regulatory barriers
China's enterprises to develop Internet marketing, in the internal management of the three levels: the grass-roots level management, middle management and senior management are still certain constraints. Currently, some domestic enterprises, the management system is not perfect, does not have a standardized system management system. Most enterprises are reactive type, with the emergence of new issues, from managers to develop new measures, but rarely consider whether the new system to adapt to the actual situation of the enterprise and so on. Lead to rigid inflexible management system, the system is not strong between the systemic.
3. Talent barriers
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of network marketing. At present, the domestic enterprises in the technical talent, management talent, as well as the complex-type personnel, and international enterprises, are extremely scarce.

Second, our corporate network of marketing specific issues exist
1. Internet infrastructure is weak
China's telecommunications instry for more than ten years despite the great development, especially in the construction of communication networks for China's national economy has laid a network of information-based foundation, but with the flow of network requirements for future development, but also far from enough. Different regions, in the development of network marketing there are larger differences.
2. The lack of enterprise network marketing professionals
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of Internet marketing, which is precisely the lack of China's enterprises are familiar with technology knows marketing business processes comprehensive talent. One to the majority of the enterprises will only use, but not in cultured human concept, and secondly the lack of effective internal incentive mechanism, leading to brain drain in serious condition.
3. Safe, convenient payment mechanism for the lack of network
Directly on the network can not be separated from the bank card payment on the way. At present, China's network of technology is not yet ripe to pay, although the bank card online payment in China banks, investment banks, China Construction Bank to achieve, but in China the level of electronic banking in general is not high, safety and poor quality banking network relative closed, there should not assume the network to pay the cost of electronic transactions mission, unable to realize in the online transaction process. Therefore, at present, in network security to pay the existing technical and conceptual issues are the core of the development of network marketing and key obstacles.
Network marketing is marketing the new century, the only way, it brought a large number of enterprises to the historical opportunity, but also brought severe challenges. In view of the existence of our network marketing many constraints, should take the following countermeasures:
(1) establish the correct concept of network marketing. Several original and resolutely reject incorrect understanding, combined with their own instry and proct characteristics, combined with corporate culture, combined with enterprise marketing management mode, set in line with the business needs of network marketing concept.
(2) to enhance the network infrastructure. The implementation of online marketing activities targeted at Internet users, so the number of Internet users is also a network marketing a necessary condition for the development of China's Internet infrastructure is still quite backward, and need to be strengthened and improved in many places. The number of Internet users by the number of network speed and access to the Internet high and low tariff constraints, and network speed and Internet access charges by the network infrastructure complete degrees. Therefore required the government to play the role of macro-control, increase the network infrastructure and encourage development of domestic enterprises with independent intellectual property rights of computer network hardware and software procts, to improve the current network environment.
(3) strengthening the legislative and monitoring network marketing. Regardless of network security, online billing or delivery of goods, all laws and regulations relating to the issue, only to establish, improve and perfect the relevant laws and regulations, and severely punish offenders in order to guarantee the normal network marketing. Therefore, the country must be in the legislative and enforcement efforts, the market access system in the network, network transactions contract certification, implementation and compensation, anti-fraud, intellectual property protection, tax collection and management, advertisement control, transaction monitoring, as well as the harmful information network filter rules, etc., for network marketing the healthy and orderly and rapid development of norms to provide a fair legal environment.
(4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of commercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the compound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand computers, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introction and the rational use of a good number of high-quality, reasonably level, professional counterparts in the network, computer and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .

Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the proct, network marketing is in combination with traditional marketing and mutual promotion of its increasingly sophisticated. China's government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network's interactive, real-time features such as the development suited to China's national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce competition in the market remain undefeated on the manner.

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4、關於網路營銷論文摘要中翻英文

In this paper, the meaning of network marketing and an overview of the content on the basis of the detail the advantages of network marketing, analysis of our corporate network of marketing and development of the main problems, focusing on a corporate network at this stage of our development strategy for marketing , fully illustrated online marketing strategy at the feasibility of the implementation of China's enterprises, the validity and urgency.

5、幫我翻譯成英文 【摘要】近十年來,由於網上購物的興起及迅速發展,越來越多的網路營銷問題油然而生。我以

In the last decade,as shopping on the internet develops rapidly,an increasing number of network-operation problems have been brought up. i ......on the behalf of ...

6、急求一份關於網路營銷的英文文獻及翻譯

一、網頁策略
A, web strategy

在網路市場空間企業的網站即代表著企業自身的形象。因此必須:
In the network market space enterprise website which represents the enterprise's own image. So you must:

1.搶占優良的網址並加強網址宣傳
1. Take good website propaganda and strengthen url

2.精心策劃網站結構
2. Carefully planned site structure

3.花大力氣維護網站
3. Maintaining a website great effort

二.產品策略
2. Proct strategy

1. 企業可以通過分析網上的消費者總體特徵來確定最適合在網上銷售的產品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.

2. 產品的市場涵蓋面要廣。
2. The proct was much broader coverage of the market.

3. 與客戶直接交流,為其提供個性化的服務。
3. Communicate directly with customers, providing personalized service.

三.價格策略
3. The price strategy

1.企業可以開發一個自動調價系統,同時還可以開展市場調查,以及時獲得有關信息來對價格進行調整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.

2. 開發智慧型議價系統與消費者直接在網上協商價格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.

3.企業可開誠布公的在價格目錄上向消費者介紹本企業價格制定程序,促使消費者做出購買決策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.

四.促銷策略
4. The promotion strategy

1. 網路廣告是目前較為普遍的促銷方式。
1. Online advertising is the common way of promotion.

2. 利用網路聊天的功能開展消費者聯誼活動或在線產品展銷活動和推廣活動。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.

3. 與非競爭性的廠商進行線上促銷聯盟。
3. The online promotion alliance with non competitive vendors.

4. 將網路文化與產品廣告相融合,藉助網路文化的特點來吸引消費者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.

五.渠道策略
5. The channel strategy

1. 結合相關產業的公司,共同在網路上設點銷售系列產品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.

2. 在企業網站上設立虛擬店鋪。
2. In the enterprise to set up a virtual store on the website.

3. 可直接利用電子郵件進行線上購物,也可通過劃撥電匯付款,由企業通過郵局郵寄或送貨上門進行貨物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.

六.網路營銷的顧客服務
6. The network marketing customer service

通過實施互動式營銷策略,提供滿意的顧客服務正是許多企業網路營銷成功的關鍵所在。網上顧客服務的主要工具有電子郵件、電子論壇,常見問題解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc

7、跪求汽車論文摘要英文翻譯

Abstract
Society into the information network era, the requirements of the vehicle no longer be satisfied with a means of transport, but also want to live and work car is an extension of the scope, in the car like in their own office and home work and life. At the same time, the growing automotive electronics and also the rapid development of automotive technology was considered in the development process of a revolution of automotive electronics is a measure of the degree is seen as an important level of Hyundai Motor signs. With computer technology, communication technology, the rapid development of integrated circuit technology in order to figure represented Fieldbus field instrument, equipment, a large number of applications, red tape has been the scene of a single simple connection of fieldbus networks in place of, the quality of signal transmission also greatly improved, cars have begun to enter the Internet Age.
In the last decade, the users of motor vehicles for the comfort, safety and environmental requirements such as performance improved. In order to meet these ever-increasing demand for computer-controlled vehicle electrical and electronic equipment increased dramatically, making vehicles (especially cars) the design of the layout of electrical circuits has become increasingly difficult. In addition, a variety of automotive electrical and electronic connector of the ensuing surge in the number of motor vehicles traveling on the course because of the failure point connector automotive electrical and electronic equipment on the issue of failure to perform its functions more and more prominent. To address these problems, many new models (especially the high-end models) the beginning of the development of the wider use of computer network technology. In this paper, computer network technology in the automotive application of the basic principles of network technology on the inside and outside the vehicle, the introction of the internal network, introced the characteristics of automotive and automotive standards for the internal network, focuses on the control of the main local area network CAN characteristics and their applications.
Vehicle performance in accordance with the role of the impact of division of motor vehicle electronic procts can be summarized as two types: one is the automotive electronic control devices, including the engine, chassis and body electronic control. One is car-car electronic devices, including motor vehicle information systems, navigation systems, car audio and video entertainment systems, automotive communications systems, Internet equipment.

Keywords: automotive, computer networks, local area network control, network standards

與汽車網路營銷英文摘要相關的知識