1、高分懸賞-求市場營銷渠道外文文獻(附中文翻譯)
授之以魚不如授之以漁！蛋卷是某大學國際貿易學系學生，很高興能幫上你。其實有個很好的辦法可以讓你迅速拿到這樣的文獻。我們一般找中英文的文獻和論文都是用這樣的辦法。上google，然後收索你要的作品名稱或者重點詞彙在後面加.pdf.例如 「市場營銷 渠道」或者「市場營銷 渠道.doc」 這樣。你要找什麼論文或者文獻就重點詞+.pdf 或者重點詞+.doc 蛋卷用這個辦法屢試不爽，你可以多找幾篇，看看論文的架構和作者的思路，並且適當參考。希望蛋卷的回答對你有幫助。
2、急急急！！！！網路營銷類外文翻譯，文獻綜述，參考資料
外文資料已經發到你的郵箱，你查收一下。 我的郵箱地址是[email protected]
3、急求一份關於網路營銷的英文文獻及翻譯
一、網頁策略
A, web strategy
在網路市場空間企業的網站即代表著企業自身的形象。因此必須:
In the network market space enterprise website which represents the enterprise's own image. So you must:
1．搶占優良的網址並加強網址宣傳
1. Take good website propaganda and strengthen url
2．精心策劃網站結構
2. Carefully planned site structure
3．花大力氣維護網站
3. Maintaining a website great effort
二．產品策略
2. Proct strategy
1． 企業可以通過分析網上的消費者總體特徵來確定最適合在網上銷售的產品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.
2． 產品的市場涵蓋面要廣。
2. The proct was much broader coverage of the market.
3． 與客戶直接交流,為其提供個性化的服務。
3. Communicate directly with customers, providing personalized service.
三．價格策略
3. The price strategy
1．企業可以開發一個自動調價系統，同時還可以開展市場調查，以及時獲得有關信息來對價格進行調整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.
2． 開發智慧型議價系統與消費者直接在網上協商價格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.
3．企業可開誠布公的在價格目錄上向消費者介紹本企業價格制定程序，促使消費者做出購買決策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.
四．促銷策略
4. The promotion strategy
1． 網路廣告是目前較為普遍的促銷方式。
1. Online advertising is the common way of promotion.
2． 利用網路聊天的功能開展消費者聯誼活動或在線產品展銷活動和推廣活動。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.
3． 與非競爭性的廠商進行線上促銷聯盟。
3. The online promotion alliance with non competitive vendors.
4． 將網路文化與產品廣告相融合，藉助網路文化的特點來吸引消費者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.
五．渠道策略
5. The channel strategy
1． 結合相關產業的公司，共同在網路上設點銷售系列產品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.
2． 在企業網站上設立虛擬店鋪。
2. In the enterprise to set up a virtual store on the website.
3． 可直接利用電子郵件進行線上購物，也可通過劃撥電匯付款，由企業通過郵局郵寄或送貨上門進行貨物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.
六．網路營銷的顧客服務
6. The network marketing customer service
通過實施互動式營銷策略，提供滿意的顧客服務正是許多企業網路營銷成功的關鍵所在。網上顧客服務的主要工具有電子郵件、電子論壇，常見問題解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc
4、求助一篇網路營銷的外文文獻~~3000字左右
請直接下載附件
5、急求關於網路營銷方案 外文文獻
外文文獻有，但翻譯沒有，翻譯得靠你自己了，如果需要回復郵箱地址即可，希望能滿足你的需要，能幫到你，多多給點懸賞分吧，急用的話請多選賞點分吧，這樣更多的知友才會及時幫到你，我找到也是很花時間的
6、市場營銷英文文獻翻譯成中文3000字
一、服務營銷。
現代經濟發展的一個顯著特徵是服務業的蓬勃發展，其在國民經濟中的地位愈來愈重要，服務營銷的重要性日益突出，中國已經加入WTO ,外資企業紛紛搶灘中國，中外服務市場營銷大戰將出現白熱化的態勢。現實經濟生活中的服務可以區分為兩大類。一種是服務產品，產品為顧客創造和提供的核心利益主要來自無形的服務。另一種是功能服務，產品的核心利益主要來自形成的成分，無形的服務只是滿足顧客的非主要需求。貝瑞認為，在產品的核心利益來源中，有形的成分比無形的成分要多，那麼這個產品就可以看作是一種「商品」（有形產品） ;如果無形的成分比有形的成分要多，那麼這個產品就可以看作是一種「服務」。與服務的這種區分相一致，服務營銷的研究形成了兩大領域，即服務產品的營銷和顧客服務營銷。服務產品營銷的本質是研究如何促進作為產品的服務的交換；顧客服務營銷的本質則是研究如何利用服務作為一種營銷工具促進有形產品的交換。但是，無論是服務產品營銷，還是顧客服務營銷，服務營銷的核心理念都是顧客滿意和顧客忠誠，通過取得顧客的滿意和忠誠來促進相互有利的交換，最終實現營銷績效的改進和企業的長期成長。
First, services marketing.
Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth.
二、網路營銷。
互聯網路是一種利用通訊線路，將全球電腦納入國際聯網的信息傳送系統必將是未來市場營銷最重要的渠道。網路營銷的特性包括；可24 小時隨時隨地地提供全球性營銷服務；電腦可儲存大量的信息，代消費者查詢，可傳送的信息數量與精確度，遠超過其他媒體；能因應市場需求，及時更新產品或調整價格；減少印刷與郵遞成本；且無店面租金，節約水電與人工成本；可避免推銷員強勢推銷的干擾；可經由信息提供與互動交談，與消費者建立長期良好的關系。互聯網路是一種功能最強大的營銷工具，它同時兼具渠道、促銷、電子交易、互動顧客服務以及市場信息分析與提供的多種功能。
它以聲光互動溝通的特質，作為跨越時空的媒體，已深深吸引年青一代人的眼光。此外，它所具備的一對一營銷能力，正是符合[ 分眾營銷]與[ 直效營銷]的未來趨勢。 網路營銷可視為一種新興的營銷渠道，它並非一定要取代傳統的渠道，而是經由信息科技發展，來創新與重組營銷渠道。但不可否認的是，網路營銷必然會給傳統營銷造成沖擊，因此商業界必須要注意這種趨勢，並與軟體產業作密切的聯系與合作。以廣告業為例，在最新媒體時代，銷售是從開始到完成的一貫作業，就是說由吸引注意、引發興趣、造成購買欲、進行采購，一氣而成，而廣告公司將參與營銷的全程。商業企業也有必要改變傳統的組織形態，提升新媒體部門的功能，引進兼具營銷素養與電腦科技的人才，未來才能具備市場的競爭優勢。
Second, network marketing.
Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions.
It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend.
Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage.
三、綠色營銷。
所謂「綠色營銷」，是指社會和企業在充分意識到消費者日益提高的環保意識和由此產生的對清潔型無公害產品需要的基礎上，發現、創造並選擇市場機會，通過一系列理性化的營銷手段來滿足消費者以及社會生態環境發展的需要，實現可持續發展的過程。綠色營銷的核心是按照環保與生態原則來選擇和確定營銷組合的策略，是建立在綠色技術、綠色市場和綠色經濟基礎上的、對人類的生態關注給予回應的一種經營方式。目前，西方發達國家對於綠色產品的需求非常廣泛，而發展中國家由於資金和消費導向上和消費質量等原因，還無法真正實現對所有消費需求的綠化。以我國為例，目前只能對部分食品、家電產品、通訊產品等進行部分綠化；而發達國家已經通過各種途徑和手段，包括立法等，來推行和實現全部產品的綠色消費。從而培養了極為廣泛的市場需求基礎，為綠色營銷活動的開展打下了堅實的根基。以綠色食品為例，英國、德國綠色食品的需求完全不能自給，英國每年要進口該食品消費總量的80% ,德國則高達98%。這表明，綠色產品的市場潛力非常巨大，市場需求非常廣泛。
綠色營銷只是適應二十一世紀的消費需求而產生的一種新型營銷理念，也就是說，綠色營銷還不可能脫離原有的營銷理論基礎。因此，綠色營銷模式的制定和方案的選擇及相關資源的整合還無法也不能脫離原有的營銷理論基礎，可以說綠色營銷是在人們追求健康、安全、環保的意識形態下所發展起來的新的營銷方式和方法。現代企業只有樹立起一種全新的可持續發展營銷的經營理念，努力開展綠色營銷，開發綠色產品，進行綠色生產，才能和可持續發展潮流相適應。同時，企業還可進一步「導向消費者」，促成可持續消費模式的全面建立和實現，承擔起促進社會發展和生態環境發展的責任和義務，使企業的經濟效益、社會效益和環境效益相統一。
Third, green marketing.
The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand.
Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .
7、電子商務或者網路營銷的外文文獻怎麼寫?求高手
1.Conceptual model developmentWe propose a conceptual model of information search and consideration set formation in a web-based store environment that includes key constructs that are known to affect consumer behavior in online settings and the task environment influences mentioned above. Two cognitive frameworks are used to guide the formulation of hypotheses relating to the two task environment influences of interest in this study. A review of the empirical studies that have examined consumer behavior in online settings shows that there are (at least) five key constructs that potentially influence information search and consideration set formation in a web-based environment,as depicted in Fig. 1.We discuss each of these influences and the empirical findings relating to them next.1.1.Electronic decision aidsThe electronic screening of information has been identified as the most important development in online shopping(Alba et al.,1997). The typical web-based environment includes some type of electronic decision aid(Redmond,2002;Iacobuccietal.,2000). An electronic decision aid can influence search and evaluation in a web-based store because it can be used to rece search costs(Johnsonetal.,2004). Specifically, two important functions that can be performed by such an aid are information filtration (i.e.,sorting) and information integration (Westetal.,1999). Consumers seem to be willing to trust the proct recommendations offered by an electronic decision aid (Haubl and Murray, 2003), particularly when it only filters or integrates information (West et al.,1999). The type of functions that can be performed by an electronic decision aid influences the type of screening strategies that may be employed to evaluate alternatives.1.2.Screening strategiesMore use of elimination-type screening strategies for evaluating alternatives (i.e.,where selection criteria are used to exclude options) can be expected in a web-based environment, because they are more compatible with the use of a decision aid(Todd and Benbasat,1994) and therefore easier to implement in an online setting. Additive-type screening strategies (e.g.,where selection criteria maybe used to both exclude and include alternatives) require making trade-offs between attributes, which is more difficult in a web-based environment (Todd and Benbasat, 1994). While elimination-type strategies can help rapidly narrow the set of available alternatives, they are relatively rigid (i.e., inexible) in their application which could lead to the premature elimination of otherwise attractive alternatives(Widing and Talarzyk, 1993). A greater use of elimination-type strategies may also be observed because they are more congruent with the manner in which information is displayed in a web-based environment (Payneetal., 1988). The type of screening strategies employed influences information search in an online setting.1.3.Proct attributesThe distinction between digital vs. non-digital information is useful for understanding search and evaluation in an online store. Digital attributes are proct attributes that can be readily communicated through an online shopping environment (e.g.,price,size), whereas non-digital attributes can only be evaluated through physical inspection (e.g.,freshness,taste). More use of digital attributes can be expected in a web-based environment, because search costs for these attributes are lower(Lal and Sarvary, 1999). Previous research has found that electronic shopping can lower the cost of acquiring digital information (Lynch and Ariely, 2000). But, when a recommendation agent is made available the cost of acquiring non-digital information maybe lowered as well (Diehletal., 2003). The effect can be attributed to the information filtering (i.e.,sorting) capability of the electronic decision aid (Diehletal., 2003). Nevertheless, the findings suggest that consumers are more likely to use digital information in a web-based environment where an electronic decision aid is available.1.4. Search costsConsumers can be expected to encounter economic, physical and cognitive search costs while searching for information. Search costs are often assumed to be lower in a web-based store environment compared to traditional retail settings, e to lower economic (i.e., monetary, opportunity cost of time) and physical search costs. Yet, the evidence on whether consumers exploit the lower search cost to search more is mixed. While some studies provide (limited) evidence that search is increased in web-based store environments (Lynch and Ariely, 2000), the dominant finding is that consumers do not search more in these settings (Haubl and Trifts, 2000; Johnsonetal., 2004). Whether search costs in a web-based store environment are lower may also depend on whether new (i.e., unexpected) cognitive search costs are encountered (Albaetal., 1997). A potential new search cost in a web-based store environment is the cognitive cost of using the available electronic decision aid. This cost can be viewed as being akin to the cost of controlling the information flow (Ariely,2000) or the cost of planning (Benbasat and Todd,1996). The cost of using an electronic decision aid may increase e to over-screening (Menczer et al.,2002) or browsing (Smith, 2002). 1.5. Task environmentConsumers can use the available electronic decision aid to screen alternatives and identify a consideration set of the most attractive options. But,they may also 「over-screen」 alternatives if they use too many selection criteria and create a null consideration set (i.e., the 「no matches found」 message). The number of alternatives in the relational database linked to the electronic decision aid may influence the extent to which consumers are able to find alternatives that match needs. Likewise, the amount of time available may determine how often consumers re-set selection criteria and re-screen alternatives to match needs. When confronted with too few alternatives and/or too much time, consumers may adopt less efficient calibration strategies by setting wider or lower attribute cut-off levels, thereby diminishing the usefulness of an online environment. The two task environment influences (i.e., number of alternatives and time available) are known to influence information search and consideration set formation in off-line settings (Payne, 1982). An important question, then, is whether they have an effect in online settings too?2. HypothesesNext, we generate empirically testable hypotheses that attempt to predict how information search and consideration set formation are likely to be influenced by the task environment factors discussed earlier (i.e., number of available alternatives and the amount of time available) while controlling for all other influences by keeping them constant. In so doing we provide a partial empirical test of the conceptual model(see Fig.1). Attempting to test the model in its entirety would require varying all the constructs in a single study and therefore is beyond the scope of this research.Two cognitive frameworks are available to understand how consumers may search for and evaluate procts in online settings. The frameworks can be used to guide the formulation of hypotheses about how information search and alternative evaluation may be affected by the two task environment factors.The Bounded Rationality (BR) framework proposes that consumers are bounded in their quest for making accurate decisions by their cognitive ability. Consumers would focus on decision quality if they were not constrained by information processing limitations (Gigerenzer and Selten, 2001;March, 1978).The Cognitive Cost (CC) framework acknowledges that consumers have information processing limitations (as in the BR framework ) but proposes that the focus on accuracy is attenuated by a consideration of the cognitive costs associated with the attainment of that goal. In other words, consumers make a trade-off between decision quality improvement and effort rection (Bellmanetal., 2006; Benbasatand Todd, 1996; Payneetal., 1988). Most of the research on the CC framework suggests that the effort/decision quality trade-off is uneven with consumers focusing more on effort rection than on decision quality improvement.While there is some support of the BR framework, research findings seem to significantly support the CC framework in physical store (i.e., brick-and-mortar) environments. Consumers are more concerned with saving time and effort, because the benefits of such a focus are immediate and tangible. In contrast, the benefits of making a better and more accurate decision are delayed and ambiguous (Chu and Spires,2000). Do these conclusions also extend to web-based store environments? Or does the availability of a recommendation agent shift the balance in favor of the BR framework? It is conceivable that there is a shift in emphasis from effort rection to decision quality improvement in online settings, because an important assumption in the CC framework, namely, that feedback on decision quality is subject to ambiguity and delay (Chu and Spires, 2000), is less true in online settings. Empirical research on consumer decisions in online settings where a recommendation agent was used provides limited evidence of decision quality improvement (Haubl and Trifts, 2000). But, it is also possible that the available electronic decision aid will be used to maintain the focus on effort rection as predicted by the CC framework.