網路營銷現狀外文文獻

1、企業網路營銷外文文獻

可以說，今年來，企業的市場經理們發現隨著互聯網的日漸普及，一些傳統的營銷推廣方式正在住家是小：在報紙、電視等傳統媒體上花費重金投放的廣告很少有人看了；精心策劃的公關活動似乎也無人響應了。。。。。。為什麼會這樣？答案其實很簡單--互聯網改變了世界級，也改變了企業的營銷環境！於是，市場經理們開始嘗試給予互聯網的新的營銷推廣方式，即為網路營銷！
當然，現在的社會，將來，網路網路營銷會更加發達，看現在的美國就能知道，我們國家真正的網路營銷才剛剛起步，以後將急劇發展和壯大！
我非常關注網路營銷，希望未來能夠從事這一行業，因此看了一些相關的書籍，查了一些相關的資料。看了之後，首先，非常開闊眼見！讓你知道現如今網路世界的便利性和可利用性，特別是對於企業、商家的網路資源營銷利用有個重新的認識。
現在向你鄭重推薦一本書《贏在網路營銷》！王宜著，我才看完的這本書嗎，我覺得，這本書是我看的迄今為止，介紹網路營銷最全，案例最多的專業級書籍！

不過具體的與企業網路營銷相關的外文文獻我可沒有，建議去網上搜網路營銷案例！

2、求兩篇網路營銷的外文文獻，畢業論文需要，要求有出處的，最好帶翻譯啊。麻煩發到郵箱[email protected]

直接下載，仔細看地址。內容、出處等內詳。
Network marketing on a small-world network
BJ Kim, T Jun, JY Kim- Physica A: Statistical Mechanics and its , 2006
http://arxiv.org/PS_cache/physics/pdf/0506/0506122v1.pdf

Database Submission---The Evolving Social Network of Marketing Scholars
J Goldenberg, B Li, E Muller - Marketing Science, 2010
http://peo（刪除）ple.few.eur.nl/st（此處）remersch/artikels/The%20Ev（中文）olving%20Social%20Netw（下載）ork%20of%20Marketing%20Scholars.pdf

From ethnic to network marketing
aGD Pires- 2007
http://data.adic.co.kr/sem/pdfdata/070618_1.pdf

下載有麻煩，追問！！

3、就是我想查找 中小企業網路營銷的現狀、問題與對策的相關論文外文文獻資料，請問怎麼查找呢？

?

4、求一篇電子商務網路營銷方面的外文文獻，翻譯成中文2000左右，要近兩年的

自己去sciencedirect，springerlink等外文資料庫下載啊
或者到知網，維普等中文資料庫下載
很多的，校園網內免費獲取
校園網外可以利用google學術搜索，有部分能免費下載
僅供參考~

5、！！！急求！！！房地產網路營銷的外文文獻2篇

外文文獻有，翻譯沒有，翻譯得靠你自己了，希望能滿足你的需要，能幫到你，如果需要直接百度Hi中留言同時貼出問題的鏈接地址和郵箱地址即可，或者告知其他安全可靠方式提供，多多給點懸賞分吧，急用的話請多選賞點分吧，這樣更多的知友才會及時幫到你，我找到也是很花時間的
如果需要直接百度Hi中添加我好友，留言同時貼出問題的鏈接地址和郵箱地址即可，或者告知其他安全可靠方式提供

留下郵箱地址如dgfgafd的126q郵箱
一六*零****八二*二QQ郵箱

相關外文文獻已發送郵箱，翻譯沒有，翻譯得靠你自己了，希望能滿足你的需要，能幫到你，多多給點懸賞分吧，急用的話請多選賞點分吧，這樣更多的知友才會及時幫到你，我找到也是很花時間的

6、急求一份關於網路營銷的英文文獻及翻譯

一、網頁策略
A, web strategy

在網路市場空間企業的網站即代表著企業自身的形象。因此必須:
In the network market space enterprise website which represents the enterprise's own image. So you must:

1．搶占優良的網址並加強網址宣傳
1. Take good website propaganda and strengthen url

2．精心策劃網站結構
2. Carefully planned site structure

3．花大力氣維護網站
3. Maintaining a website great effort

二．產品策略
2. Proct strategy

1． 企業可以通過分析網上的消費者總體特徵來確定最適合在網上銷售的產品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.

2． 產品的市場涵蓋面要廣。
2. The proct was much broader coverage of the market.

3． 與客戶直接交流,為其提供個性化的服務。
3. Communicate directly with customers, providing personalized service.

三．價格策略
3. The price strategy

1．企業可以開發一個自動調價系統，同時還可以開展市場調查，以及時獲得有關信息來對價格進行調整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.

2． 開發智慧型議價系統與消費者直接在網上協商價格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.

3．企業可開誠布公的在價格目錄上向消費者介紹本企業價格制定程序，促使消費者做出購買決策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.

四．促銷策略
4. The promotion strategy

1． 網路廣告是目前較為普遍的促銷方式。
1. Online advertising is the common way of promotion.

2． 利用網路聊天的功能開展消費者聯誼活動或在線產品展銷活動和推廣活動。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.

3． 與非競爭性的廠商進行線上促銷聯盟。
3. The online promotion alliance with non competitive vendors.

4． 將網路文化與產品廣告相融合，藉助網路文化的特點來吸引消費者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.

五．渠道策略
5. The channel strategy

1． 結合相關產業的公司，共同在網路上設點銷售系列產品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.

2． 在企業網站上設立虛擬店鋪。
2. In the enterprise to set up a virtual store on the website.

3． 可直接利用電子郵件進行線上購物，也可通過劃撥電匯付款，由企業通過郵局郵寄或送貨上門進行貨物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.

六．網路營銷的顧客服務
6. The network marketing customer service

通過實施互動式營銷策略，提供滿意的顧客服務正是許多企業網路營銷成功的關鍵所在。網上顧客服務的主要工具有電子郵件、電子論壇，常見問題解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc

7、想找一篇關於《網路營銷與傳統營銷的比較研究》的外文文獻和翻譯

The network marketing and traditional marketing what's different? The network marketing theoretically, the Internet, no time, by many regional limits and even means also greatly ahead, contain great business opportunity. Practically, it also or marketing, just with the high-tech means, he also has a management idea problem, also have strategic planning questions, there's a environmental analysis, a target market, a marketing strategy and method of performance, market competition and develop such problems, the off-line (the traditional marketing) all do bad enterprise, it is impossible to do in Internet marketing. A, management concept 1, ShiChangGuan problem Online "DengKeShangMen" is still relatively common, "selling concept" also has a large market, this regarding the effect of Internet marketing has a great effect. The initiative to understand and analyze the market environment, keenly feel market, find market opportunities and threats, the market for marketing or business, summarize unceasingly and use of market rules and mechanisms, make full use of market resources, these problems in online also need attention. And the off-line marketing without substantial difference. Without these, off-line slow-moving, online also not marketable; Offline you will only DengKeShangMen, online you wouldn't the initiative; Offline you only can call "this enterprise proction XXX, breed together, complete in specification, competitive price, welcome to our customers throughout", "general manager XXX with all the staffs greet you!" Selling advertising, online, you have a "science and technology humanist." , "create tomorrow's new life!" The idea of advertising, even if such, may contain imitation nature, very pale, because behavior need concept and level do inside information. 2, gu objective problem The following about customers view though conventional marketing, but also to the network marketing has revealed: -- have customer is actually an important resource of enterprises, the resources even more important than capital, labor, so enterprises should take customers as an important resources to run and attention; - although the final purpose is enterprise profit, but to meet the customer is the most fundamental means. Constructing "the customer center" management and marketing model and marketing clues help enterprises to better achieve this goal; - stand in "the customer position" consider may help prevent enterprise operating in the error and long-term development, and not hamper the enterprise their goals. Enterprise in concept should first turn; - "the customer center" the idea to melt into enterprise culture, enterprise organization, operating, want careful to each link, to into employee consciously action. Implement the "gu objective" at the very least, the starting point and the breakthrough lies in understanding the customer, familiar with customers, relatively high level is the pursuit of customer satisfaction, higher level is the customer as an enterprise of "important resources" to business and care. The network marketing if did not realize the importance of customers and no analysis of the characteristics and needs of the customers, cannot achieve customer satisfaction, its effect is of course the discount. Some enterprise network marketing means also revealed its customers "position" or not seriously consider "customers position". 3, strategic concept problems At large, global focus on planning, small, the ability to implement ornamented with attitude, can also affect the network marketing, lack of an overview ability and ideas, and there is no effective implementation of means, network marketing may not well. What is the status of the network, and your customers in the target market is where, how, what, market target marketing steps, marketing measures, key and breakthrough? I'm afraid all is to consider. The market need planning, customer need planned measures, marketing tool needs a system arrangement. 4, opportunities view problems Online unlimited business opportunities, how do you go to find it, discover it, analyze it and use it? The current market opportunities for operators, the operation, quality, experience, information processing power and means have higher requirements. Just think: a total enterprises, an even basic work is done bad enterprise, can adapt to the information society and the information platform needs? ! 5, innovation and pioneering conceptual problem The network itself is innovation results. Internet marketing methods, means, customer contact, trading methods and so on innovation and and the traditional marketing, flowers bloom, like emerge in endlessly, it is further expand the important means business credentials. Just website case, just those waking enterprise and old total photos, proct photos, enterprise introction, honorary certificate within less than effect, I'm afraid. Second, marketing tool Use "online peddler" calls many enterprise "network marketing" means is much. Just for a site, it didn't call the advantages of the Internet into full play, but is the practice of the off-line brought to online. The network marketing means, as with realistic marketing and has great creative entomological12 society, far more than "sell" and "peddled" and "advertising". At least the following method can realize: online 1, at present a lot of enterprise dedicated procts and service marketing and advertising sales; 2, attract and train, operation customer resources (to attract potential customers, understand customer, customer communication, to cultivate customer loyalty depth); Three, market information collection and processing (many enterprise noticed who "buy" what, need what, actually, customer information, procts information, technical information, competitive information, information instry, the policy is not only real marketing information... must be, network marketing can also be important information source added); 4, Internet marketing management, the author will encounter some enterprise, hope for their development network marketing work platform, the solicitor platform, customer platform is some good practices; 5, corporate image of the publicity and promotion; 6, online public relations; 7 and online customer service; 8, on-line enterprise cooperation; So on, including various enterprises create more means, more features. Online marketing invalid, may be realistic marketing of these means are not in value result is marketing also stay in "selling concept" performance. Three, marketing style problem Marketing not pragmatic, eager, blundering wind also reflect on the network. Build a web site and send some e-mails, they want to receive one transaction, the hope customers buying immediately, the management process of the reality doesn't lay the foundation of the blood, toil, enterprise management level of the enterprise's business credit enhancement, and establish, enterprise customer resources' training, enterprise technical quality progress, cultivate enterprise competitive advantage, where is the day will achieve no advantage in offline, is the advantage on the net? Even the site itself, also not the wish input, expect the "bottom line, even network marketing" as is "without this marketing". Often hear a enterprise said, I built on the Internet websites, how will not bring a transaction, even visit people have no! He who seem hinting cause. Website customers come from visitors, and customer is proced by numerous visitors, you don't go to understand visitors (possible customer), where nakedly, lack of fundamental attraction peddle, again not to cultivate visitors resources, who come to visit you. Web site again not planning, content and insipid, information updates, and even fewer mistakes, some enterprises or even proct prices have, some enterprise in different page price and type is paradoxical. Can you say this kind of practice is responsible earnestly, pragmatic? Not on the Internet still good, just exposes his management style. The network marketing, no target market, and no target market, no effective marketing mix strategy, no systematic thinking and planning, no foundation work dependably how can you be? Although the network marketing and traditional marketing in the way a lot of difference, but marketing in common is mutually, to do "network marketing", must have the ability to do the traditional marketing, can more effectively, more and more channels for a greater scope on make full use of the Internet tools and resources 。